Public Relations

10 Feelings Anyone Who Works in PR Will Relate To

  By Erica Gadbois, Communications Strategist That feeling when… you nail the lead paragraph of a contributed article and it all just flows from there.             2. That feeling when… your favorite reporter comes through, yet again.             3. That feeling when… you’re in back-to-back…

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The WOC Guide to Effective PR Measurement & Evaluation

  By Molly Borchers, Sr. Communications Strategist For decades, public relations practitioners have struggled to prove our worth. To complicate matters further, our field is getting more and more convoluted. Today, a single tweet from a Kardashian could be worth more than an entire advertising budget. Many companies put such a focus on ROI based…

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5 Conflicting Traits for Public Relations Success

5 Conflicting Traits for Public Relations Success

    By: Julie Wright If you’ve been in the field of public relations for a while, you’ll recognize some of these head-scratching contradictions. What other profession asks people to combine such opposing character traits and skillsets? PR pros are a weird and wonderful mash-up of qualities, and I, for one, wouldn’t have it any…

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Branding & Pop Culture

By Erica Schlesinger, Communications Strategist Jay-Z. Lady Gaga. Kim Kardashian. These names may or may not make you cringe, but one thing they have down to a T is their presence in pop culture, making you aware of exactly who they are. With longstanding stints in the public eye, these celebrities have established a recognizable,…

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Meet the Team: Kara – Communications Coordinator

We're giving you the inside scoop on the entire WOC team with our "Meet the Team" series. This month, the spotlight is on our new Communications Coordinator, Kara DeMent. Kara is known for her “out of the box” thinking and passion for the media industry. As Communications Coordinator, she supports (W)right On’s land development, energy,…

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REI Wins Big with Black Friday Boycott… So Far

REI Wins Big with Black Friday Boycott… So Far

Photo via REI By Shae Geary As part of the growing group of people who are turned off by the endless consumerism that surrounds the Thanksgiving holiday, I was thrilled to hear of REI’s recent decision to shun Black Friday and instead #optoutside. The outdoor gear company announced in October that it would close all…

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