Public Relations

Be bold, develop a brand voice and differentiate yourself: Lessons from my PR internship

When I interviewed at (W)right On Communications, I was asked, "What makes you different from the other candidates applying for this position?" I confidently answered the question because I knew others would see it as a temporary opportunity to get a taste of the PR profession. I, however, had no intention of treating this job…

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Our picks for the top PR, marketing and social media campaigns of 2014

Top PR and Social Media Campaigns of 2014 As 2014 comes to an end, our team reflected on some of the best PR, marketing and social campaigns the year had to offer. Whether it was as extreme as Ebola or as casual as ‘Alex from Target’, here are the top five that made the cut…

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Don’t Be Guilty of the Two Worst PR Writing Habits

If I read another Tweet, Facebook post or quote in a press release that starts with "We are excited...," I'm going to shoot myself. There’s only one person in the world who is excited by your excitement, and that’s your mom. What I need to know is why I should care. Why is this at…

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Falling for Sequoia & Kings Canyon: (W)right On Rocks Latest Press Trip

This month, (W)right On President hospitality public relations team executes spring and fall media fam trips to introduce writers from far and wide to the beauty of these national parks and lodgings like John Muir Lodge in Kings Canyon and rediscovered her "Little Me," Sarah got in touch with her beauty and tranquility she never…

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In a Relationship-Based Industry, the Most Important One is with Your Client

In a Relationship-Based Industry, the Most Important One is with Your Client

On most agency websites you’ll see some variance of the old cliché “PR is all about relationships.” Successful agencies have strong relationships with journalists covering the beats relevant to their clients and with industry movers and shakers who can open doors. The best PR pros also have relationships with leaders at complementary organizations for collaborations that…

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You only get one chance to make a first impresión

You only get one chance to make a first impresión

Most people can agree that it is important to communicate with Spanish-speaking audiences – residents, shoppers, customers, patients, voters, and so on.  The demographics of California and the United States make that abundantly clear, but how do you do it?  How do you effectively communicate with Spanish-speaking audiences?Too often, this is entrusted to employees of…

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