Hospitality Marketing: Going Mobile in the Digital Age

Posted by on Apr 23, 2013 in Public Relations

Hotel management consultant Robert A. Rauch of R.A. Rauch & Associates recently hosted his second annual Hotel Forecast and Digital Marketing Conference with additional presentation by e-marketer Adam Brownstein. Brownstein is co-founder of buuteeq, a firm that provides a digital marketing system for hotels. Both presentations offered great food for thought for hospitality marketers. In […]

Four PR Trends

Posted by on Apr 5, 2013 in Public Relations

Looking at past trends in an evolving industry can be a poor predictor of future trends—whether you’re talking about the stock market or the PR field. Witness Facebook (a 9-year-old), Twitter (a 7-year-old), Instagram and Tout (both 2 year olds). These are among only a few of the game changers that disrupted the publishing industry. Each is a relative toddler by traditional business […]

Public Relations is More Than Order Taking

Posted by on Jan 30, 2013 in Public Relations

Recently at a luncheon for hospitality sales and marketing professionals I heard the phrase, “I don’t care if you’re an order taker, be the best order taker you can be.” I suppose the phrase makes sense for a restaurant server, for example, since what typically sets the best servers apart is their ability to upsell: As […]

Where’s the Beef?

Posted by on Jan 18, 2013 in Public Relations

Communicating Value No one ever likes losing a customer or client, especially when they leave for the wrong reasons or never share any of their doubt or discontent about your product or service. We often mistake no news for good news, but many people actually prefer the door to the daunting prospect of sharing their […]