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Top Marketing and Communications Trends for 2014: Part Two
part one of this post, we identified three key trends for the New Year: social media becoming pay-for-play, branded journalism, and wearable technology and the Internet of Things. Today, we’ll discuss three more trends. Collaborative economy: Crowd sourcing, crowd funding, crowd storming: Fab, AirBnB, Uber, TaskRabbit. These are all examples of the collaborative economy. Recent advances in…
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How to Handle Crisis Communications
If you’re at the center of a crisis when one hits, like it did April 15 when two bombs killed and maimed spectators and participants at the Boston Marathon, make this your mantra: Communicate early. Communicate often. And communicate accurately. Communicating early, when facts are still coming in and very little can be confirmed or…
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