Five lies about PR measurement that can sink your strategy and career

Posted by on Mar 9, 2017 in B2B PR, PR Measurement, San Diego Public Relations
Five lies about PR measurement that can sink your strategy and career

By Julie Wright—President and Founder Twitter: @JulieWright Last month I attended the Ragan PR Daily PR measurement conference in Miami. The two-day event was crammed with hot tips and excellent case studies on PR measurement–how to design measurable campaigns, incorporate analytics, conduct surveys and develop metrics that matter. It is increasingly clear to anyone in […]

B2B PR Best Practices For 2017

Posted by on Feb 2, 2017 in B2B PR, Business, Communications, Marketing
B2B PR Best Practices For 2017

By Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay  “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive that’s thought this to his or herself (or said it out loud), I’d be able to retire. They eventually come to the conclusion that it’s […]