(W)right On Communications further strengthens digital marketing and PR capabilities with two new hires

SAN DIEGO, Calif.; May 1, 2020—San Diego public relations agency, (W)right On Communications, welcomes new digital design and hospitality and tourism talent to its team with the recent hiring of Senior Visual Strategist Rick Tinney and Communications Strategist Licia Walsworth.
Tinney brings nearly 20 years of experience in graphic design and digital marketing in addition to his industry expertise which will assist the agency’s technology public relations and healthcare and life sciences public relations practices.

Prior to joining (W)right On Communications, Tinney was Digital Marketing Manager for Tealium where he served for six years leading graphic and identity design, branding direction, video production, web design and management, UI/UX design, analytics and front-end development.
Walsworth also brings over 20 years of progressive communications, sales and hospitality experience to (W)right On. A natural leader and gifted program manager, Walsworth was awarded Manager of the Year in 2016 and the Cultural Warrior Award in 2018 in her previous director role with Omni Hotels and Resorts. She has worked with major convention properties and global brands as well as beachfront destination properties. And contributes substantially to the agency’s hospitality public relations programs.

Prior to her significant hospitality industry experience, Walsworth spent six years at Timex Group USA where she led marketing, advertising and merchandising for all Timex retail stores. Walsworth also developed learning systems for in-store staff as well as conceiving and implementing a customer service brand training tool resulting in increased sales.

“Rick and Licia are wonderful additions to our agency family,” says Julie Wright, president and founder of (W)right On Communications. “Apart from being great teammates, they each bring deep technical skills and industry knowledge that will add even more value for our clients.”

About (W)right On Communications

Founded in 1998 with client partners coast to coast, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles and Vancouver, B.C. With a mission to elevate the agency experience for its client partners, employees and the industry plus a focus on creative and measurable results, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, hospitality and tourism leaders and the not-for-profit and public sector. For more, see www.wrightoncomm.com.

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WOC launches PR workshop series starting with “PR in the Digital Age”

WOC PR Workshop Series

The PR workshop series will debut a new topic each quarter in San Diego, Orange County and Los Angeles focused on industry trends and best practices

LA JOLLA, Calif.; Nov. 15, 2018—Integrated strategic communications firm (W)right On Communications, Inc. will host “PR in the Digital Age,” a one-hour free workshop for its client partners and guests on Nov. 30 from 8 to 9 a.m. at its La Jolla office located at Suite G100, 1200 Prospect Street.

The workshop will also be presented Jan. 24 from noon to 1 p.m. at its downtown Los Angeles office, 35th floor, 555 W. 5th Street, and Feb. 20 noon to 1 p.m. in Orange County at 3200 Park Center Drive in Costa Mesa. Pre-registration is required and can be completed at: https://wrightoncomm.com/pr-in-the-digital-age/

Led by agency President and Founder Julie Wright, the PR in the Digital Age workshop is an introduction to integrated communications that shows how various media come together to drive results and enable measurement.

“For several years, the (W)right On team has been meeting monthly for internal presentations on best practices and new trends in communications,” said Wright. “Going forward, we’ll bring this content to our clients and others who may be interested to elevate our conversations and the industry as a whole.”

The PR workshop series is designed for small groups and intended to be interactive with actionable outcomes.

For more information or to request a workshop for your organization, contact info@wrightoncomm.com or (858) 886-7900.

About (W)right On Communications, Inc.

Founded in 1998 with client partners coast to coast, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles and Vancouver, B.C. With a mission to elevate the agency experience and a mindset to get “stuff” done, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, hospitality and tourism pros and the not-for-profit and public sector. For more, see www.wrightoncomm.com.

(W)right On Moves San Diego Head Office to La Jolla

(W)right On Communications San Diego La Jolla office

LA JOLLA, Calif.; May 24, 2018–(W)right On Communications, Inc. has moved its local head office into new quarters overlooking La Jolla Cove after 10 years in its former Solana Beach location. The San Diego public relations agency’s new address is 1200 Prospect Street, Suite G100, La Jolla.

“We’re a short drive from both North County and downtown San Diego for convenient access to our local clients, while also providing an attractive office location for their agency meetings,” said Julie Wright, (W)right On Communications’ president. “It’s also an exceptional setting for our team with great shopping and dining right outside the front door and one of the world’s most beautiful marine areas outside of their windows.”

The office is equipped with a pair of bicycles and kayaks to encourage the team to enjoy their land and sea surroundings.

To celebrate the move, the (W)right On Communications team will participate in San Diego Coastkeeper’s June 9 La Jolla Shores beach cleanup at Kellogg Park. Additional volunteers are welcome and pre-registration is not required. For more, visit www.sdcoastkeepers.org.

About (W)right On Communications, Inc.

Founded in 1998 with client partners coast to coast, San Diego public relations agency and strategic communications firm (W)right On Communications provides award-winning public relations, community outreach, graphic design, social media, employee communications, video production, presentation and media training, and crisis communications services to a diverse client community in the B2B, energy, healthcare, hospitality, infrastructure development, nonprofit, professional services, technology and clean tech sectors. For more, see www.wrightoncomm.com.

 

(W)right On Communications Nabs 2018 Silver Bulldog Award

AWard winning B2B product launch PR pic

SAN DIEGO; April 25, 2018–(W)right On Communications, Inc., an integrated strategic communications agency with offices in Solana Beach, Los Angeles and Vancouver, received a 2018 Silver Bulldog Award for Best B2B Product Launch. The award recognized (W)right On’s campaign to launch mobe3™, an iOS-based warehouse management software developed by EVS of Boulder, Colo.

The 2018 Bulldog Awards recognize outstanding PR and communications campaigns from the previous year. They are judged by a panel of working journalists and presented by Bulldog Reporter, a PR industry trade outlet. A record-breaking volume of entries were received this year.

The (W)right On Communications’ B2B practice team led by Chance Shay, Director of B2B and Infrastructure Development, created an integrated program for EVS designed to attract media and industry attention based on a fresh new supply chain software narrative that emphasized its iOS and artificial intelligence features. The campaign combined media and analyst research with visual storytelling supported by social media and paid strategies to drive awareness.

Within seven months of launching, the award-winning B2B product launch had secured a recurring monthly column for EVS on CIO.com, a 600% increase in website referral traffic, 1,120 social shares of the media coverage, briefings with two major WMS analysts, a Cloud Computing Security Excellence Award and being named to a Top Software Technology Providers list, among other results. It also produced a cover feature in an influential trade magazine on a state-of-the-art warehouse deployment for one of EVS’ major customers.

“I’m extremely proud of the diligence, creativity and passion of (W)right On’s B2B practice area team,” said Julie Wright, President, (W)right On Communications. “We have a great client partner in EVS who understands the need to be bold in its launch communications as well as an elegant and smart software solution. What more could we ask?”

“We appreciate the work of our PR team at (W)right On Communications and all of the recognition they’ve earned for our software product including this Bulldog Award,” said Scott Kameron, EVS COO.

About (W)right On Communications, Inc.

Founded in 1998 with client partners coast to coast, public relations and marketing communications agency (W)right On Communications provides award-winning public relations, community outreach, graphic design, social media, employee communications, video production, presentation and media training, and crisis communications services to a diverse client community in the B2B, energy, healthcare, hospitality, infrastructure development, nonprofit, professional services, technology and clean tech sectors. For more, see www.wrightoncomm.com.

About Bulldog Reporter

Bulldog Reporter has been providing news, best practices and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing and many other topics you won’t find anywhere else, the Bulldog Reporter email newsletter brings you compelling and relevant articles, plus timely updates about journalist moves and agency news so you can stay on top of your PR game. The Bulldog Awards, the only PR awards program judged exclusively by working journalists, are run by Bulldog Reporter and celebrate the best and brightest in corporate communications and public relations. Bulldog Reporter, and the Bulldog Awards, are a subsidiary of Agility PR Solutions, a provider of media database, monitoring and PR measurement solutions for PR and communications professionals.

 

(W)right On Launches “The Strategist”

The Strategist Newsletter

The first quarter of 2018 was a roller-coaster ride for communicators grappling with Facebook’s big changes and PR troubles. We’ve strapped in and are waiting to see where its twists and turns take us next. But, in the meantime, Facebook gave us a timely topic for the first issue of our new publication, The Strategist newsletter.

Get our newsletter to stay in the know

(W)right On Communications launched The Strategist newsletter as a service to clients and friends last week. It’s a bite-sized serving of what’s new, now and next in communications.

Each issue, we tackle a subject of big-time interest to brands and communicators. We share our own professional experiences, links to the best articles from our industry reading and relevant content from our own writings and presentations.

So, we invite you to subscribe to the The Strategist newsletter. You’ll also find the subscription pop-up window here on our website.

Read our inaugural issue

In case you missed it, we’ve provided a link to our first issue here.

In it, we shared a roundup of recommended reading on Facebook. These include:

WOC Strategist newsletter

Our team manages multiple Facebook pages for our clients. And it has been an interesting time. Our experience has shown that Facebook’s changes are beneficial to businesses and nonprofits who have cultivated dedicated local followings. When page managers engage their followers with “throwbacks,” heartfelt content and smart boosting and targeting, Facebook is an incredibly productive platform.

We would love to hear your feedback

Please drop us a line. Let us know what kind of content you’d like to see tackled in a future issue of The Strategist.  Send your requests to editor@wrightoncomm.com. We’d love to hear from you!

Julie Wright moderates IABC Los Angeles talk on Facebook’s changes

(W)right On Communications President and Founder Julie Wright headlined the International Association of Business Communicators – Los Angeles chapter’s first event of 2018.  The venue was TOMGEORGE Restaurant in downtown Los Angeles and the topic was Facebook’s changes.

“We discussed the most recent changes to Facebook’s news feed algorithm and what that means to a brand’s communication strategy,” Julie explained. “It was a perfect mix of perspectives including people who oversee communications departments for large organizations, consultants, agency folks and business owners.” Facebook changes IABC Los Angeles event

You can find IABC LA’s blog post recapping the event here: Creating Engaging Content with Facebook’s Newest Update

“I came into the discussion very familiar with the issue, but left it with even more insights and fresh perspectives. IABC always attracts such high-caliber communicators. And, not to mention, the food was outstanding.”