SAN DIEGO; April 25, 2018–(W)right On Communications, Inc., an integrated strategic communications agency with offices in Solana Beach, Los Angeles and Vancouver, received a 2018 Silver Bulldog Award for Best B2B Product Launch. The award recognized (W)right On’s campaign to launch mobe3™, an iOS-based warehouse management software developed by EVS of Boulder, Colo.
The 2018 Bulldog Awards recognize outstanding PR and communications campaigns from the previous year. They are judged by a panel of working journalists and presented by Bulldog Reporter, a PR industry trade outlet. A record-breaking volume of entries were received this year.
The (W)right On Communications’ B2B practice team led by Chance Shay, Director of B2B and Infrastructure Development, created an integrated program for EVS designed to attract media and industry attention based on a fresh new supply chain software narrative that emphasized its iOS and artificial intelligence features. The campaign combined media and analyst research with visual storytelling supported by social media and paid strategies to drive awareness.
Within seven months of launching, the award-winning B2B product launch had secured a recurring monthly column for EVS on CIO.com, a 600% increase in website referral traffic, 1,120 social shares of the media coverage, briefings with two major WMS analysts, a Cloud Computing Security Excellence Award and being named to a Top Software Technology Providers list, among other results. It also produced a cover feature in an influential trade magazine on a state-of-the-art warehouse deployment for one of EVS’ major customers.
“I’m extremely proud of the diligence, creativity and passion of (W)right On’s B2B practice area team,” said Julie Wright, President, (W)right On Communications. “We have a great client partner in EVS who understands the need to be bold in its launch communications as well as an elegant and smart software solution. What more could we ask?”
“We appreciate the work of our PR team at (W)right On Communications and all of the recognition they’ve earned for our software product including this Bulldog Award,” said Scott Kameron, EVS COO.
About (W)right On Communications, Inc.
Founded in 1998 with client partners coast to coast, public relations and marketing communications agency (W)right On Communications provides award-winning public relations, community outreach, graphic design, social media, employee communications, video production, presentation and media training, and crisis communications services to a diverse client community in the B2B, energy, healthcare, hospitality, infrastructure development, nonprofit, professional services, technology and clean tech sectors. For more, see www.wrightoncomm.com.
About Bulldog Reporter
Bulldog Reporter has been providing news, best practices and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing and many other topics you won’t find anywhere else, the Bulldog Reporter email newsletter brings you compelling and relevant articles, plus timely updates about journalist moves and agency news so you can stay on top of your PR game. The Bulldog Awards, the only PR awards program judged exclusively by working journalists, are run by Bulldog Reporter and celebrate the best and brightest in corporate communications and public relations. Bulldog Reporter, and the Bulldog Awards, are a subsidiary of Agility PR Solutions, a provider of media database, monitoring and PR measurement solutions for PR and communications professionals.