SEO

Public Relations and GEO for AI Search

Public Relations and GEO for AI Search

Learn why traditional SEO tactics are no longer enough—and what your brand can do about it.

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Write Your PR for Robots AND Humans

Write Your PR for Robots AND Humans

By Kat Beaulieu, Communications Strategist Whether you call it a press, news or media release or a press statement, it’s all the same thing—it’s the communication piece aimed at hooking the media onto your story. Far from being a relic relegated to our past, the press release lives on as an important tool in a…

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Measuring the ROI of Public Relations: Five Experts Weigh In

Measuring the ROI of Public Relations: Five Experts Weigh In

By Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated…

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Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Everyone seems to have an opinion on the future of Google+.  A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The headlines read: “Google+ Is Walking Dead.” “Is Google+ Really Walking Dead?” “Google+ Isn’t Dead. It’s Just In A Coma And On Life Support.” “Google+ Isn’t…

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The Perfect Press Release, 2014 Edition

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