pr best practices

What is Media Relations? [And How to Do It Right]

What is Media Relations? [And How to Do It Right]

Early in your PR career, you may have asked, “What is media relations, and why does it matter?” Whether you’re a seasoned veteran now or a business leader considering media relations as a strategy, the landscape is ever-evolving. And we can all use a refresher course now and then. In short, media relations is an…

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Protecting a Visual Identity
Two people planning their visual identity

Protecting a Visual Identity

Most business leaders understand the value of having a memorable business name and logo, but many don’t realize the importance of a visual identity, what it entails, and why protecting it is paramount.Building a Creating social profiles that secure the business name across all major social networks should be done as well, even if there is…

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Crafting An Authentic Personal Brand
Turning an authentic personal brand to eleven!

Crafting An Authentic Personal Brand

Everyone has a personal brand, whether they work at cultivating it or not. It’s worth it to spend some time thinking about your own and how to be more intentional about crafting an authentic personal brand for your professional self. I recently joined Henry DeVries, author and founder of Social media is how you engage…

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Influencer 101: A guideline for influencer marketing campaigns
Social media post example of influencer marketing

Influencer 101: A guideline for influencer marketing campaigns

More often than not, businesses and brands are turning to social media influencers to help spread their messages, gain awareness, and win over the masses. These pay-for-play personalities make it their jobs (literally) to make you happy and can change the way your business engages and interacts with potential customers. 

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PR Best Practices Can Restore Public Trust in the Post-Truth Era

PR Best Practices Can Restore Public Trust in the Post-Truth Era

By Julie Wright —President Twitter: 

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