communications

Social Media and Media Relations: Like PR’s Peanut Butter and Jelly

How many times did you check your favorite social media channels today? I’m willing to bet it’s definitely more than one, and if you’re anything like the average person, it’s probably more around 14 – and that’s just

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Hospitality Marketing: Going Mobile in the Digital Age

Hotel management consultant Robert A. Rauch of R.A. Rauch & Associates recently hosted his second annual Hotel Forecast and Digital Marketing Conference with additional presentation by e-marketer Adam Brownstein. Brownstein is co-founder of buuteeq, a firm that provides a digital marketing system for hotels. Both presentations offered great food for thought for hospitality marketers. In…

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Hashtags: You’re Doing it Wrong

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Four PR Trends

We are a sensorial species, and with the written word there’s a terrible lack of engagement of the senses. True, imagination can help make up for that. However, the way I imagine Utopia and you do can be very different, meaning there’s a significant control loss of the intended message. But what if I could…

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