communications

5 Social Media Lessons from my Green Tea Party Protest

5 Social Media Lessons from my Green Tea Party Protest

Here's what I learned trying to bring back Good Earth Green Tea Lemongrass after my favorite tea was discontinued. I discovered Good Earth Green Tea Lemongrass a few years ago and became hooked on its soothing, subtle flavor. All other green teas were too bitter or tasted like grass. Good Earth Green Tea Lemongrass became…

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Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Everyone seems to have an opinion on the future of Google+.  A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The headlines read: “Google+ Is Walking Dead.” “Is Google+ Really Walking Dead?” “Google+ Isn’t Dead. It’s Just In A Coma And On Life Support.” “Google+ Isn’t…

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Ideas Worth Spreading: 5 TED Talks to Inspire Your Work & Stir Curiosity

It’s no secret that I love This TED talk not only changed the way I approach PR and marketing campaigns, but it changed the way I approach life. In this talk, Sinek unveils a simple but powerful model for how leaders inspire action, starting with the question "Why?" Arianna Huffington: How to Succeed? Get More…

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Social Media and Media Relations: Like PR’s Peanut Butter and Jelly

How many times did you check your favorite social media channels today? I’m willing to bet it’s definitely more than one, and if you’re anything like the average person, it’s probably more around 14 – and that’s just

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Top Marketing and Communications Trends for 2014: Part Two

part one of this post, we identified three key trends for the New Year: social media becoming pay-for-play, branded journalism, and wearable technology and the Internet of Things. Today, we’ll discuss three more trends. Collaborative economy:  Crowd sourcing, crowd funding, crowd storming: Fab, AirBnB, Uber, TaskRabbit. These are all examples of the collaborative economy. Recent advances in…

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