best practice

What is Media Relations? [And How to Do It Right]

What is Media Relations? [And How to Do It Right]

Early in your PR career, you may have asked, “What is media relations, and why does it matter?” Whether you’re a seasoned veteran now or a business leader considering media relations as a strategy, the landscape is ever-evolving. And we can all use a refresher course now and then. In short, media relations is an…

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Best Media Training Tips

Best Media Training Tips

These four media training tips help you screen opportunities, prepare effectively, deliver strong interviews and follow up for lasting impact.

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Do’s and Don’ts When Managing Your Online Reputation
managing your online reputation

Do’s and Don’ts When Managing Your Online Reputation

  By Julie Wright —President Twitter: Reputation Architects on managing your online reputation. The occasion was the PRSA Western District Conference in Phoenix, April 11 and 12 where I spoke on a storytelling panel. Goldberg is a seasoned public relations and reputation strategist advising Fortune 500 clients as Chief Reputation Architect with his firm, specialists in…

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How to Earn Media Coverage in Major News Outlets
Earn media coverage in major news outlets

How to Earn Media Coverage in Major News Outlets

The Wall Street Journal is the world’s most influential business news outlet. For subscribers of our agency newsletter, EVS, as well as a Get our quick, timely communications ideas and insights each month. (W)right On Communications won a Silver Bulldog Award for Bulldog Reporter for in-depth tips.

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Immersive Storytelling is the Future of Public Relations
future of journalism talk by Robert Hernandez

Immersive Storytelling is the Future of Public Relations

@juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by making it easier to…

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(W)right On Launches “The Strategist”
The Strategist Newsletter

(W)right On Launches “The Strategist”

The first quarter of 2018 was a roller-coaster ride for communicators grappling with Facebook's big changes and PR troubles. We've strapped in and are waiting to see where its twists and turns take us next. But, in the meantime, Facebook gave us a timely topic for the first issue of our new publication, The Strategist newsletter. Get…

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