B2B

Three Surprising B2B PR Tips to Secure Media Attention

Three Surprising B2B PR Tips to Secure Media Attention

By Chancelor Shay —Director, B2B & Infrastructure Development Twitter:Get our quick, timely communications ideas and insights each month. (W)right On Communications won a Silver Bulldog Award for Bulldog Reporter for in-depth tips.

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Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

Influencing the C-Suite: 3 Tips for B2B Influencer Marketing

By Aisha Belagam Twitter: As with B2C, B2B influencer marketing is about connecting with influential people in your community and leveraging them to build trust and credibility, driving your message. In this digital age, where social media is becoming a regular part of everyone’s lives, influencer marketing is becoming a vital part of the communications…

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B2B PR Best Practices For 2017

B2B PR Best Practices For 2017

By Chance Shay─ Director B2B and Infrastructure Development Twitter: @ChanceShay  “Why aren’t sales through the roof? We’re the best in our industry.” If I had a dollar for every executive that’s thought this to his or herself (or said it out loud), I’d be able to retire. They eventually come to the conclusion that it’s…

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