(W)right On Communications adds University of Redlands to its client roster

SOLANA BEACH, Calif.; April 26, 2017—(W)right On Communications, Inc. has partnered with the University of Redlands to share the stories of its remarkable alumni, students and personalized learning programs. The private, nonprofit liberal arts school based in the Inland Empire educates over 5,000 graduate and undergraduate students annually with one in 10 members of its freshmen class last fall drawn from San Diego. In addition to a scenic 160-acre campus in the foothills of the San Bernardino Mountains, the University of Redlands operates seven regional campuses across Southern California offering degrees in business and management to working professionals. Its San Diego campus recently relocated to 2020 Camino Del Rio North in Mission Valley.

UoRSan Diego alumni making a difference include restaurateur and Chef Carl Schroeder (’91) of Market Restaurant + Bar in Del Mar; San Diego Home/Garden Lifestyles magazine Publisher Mark McKinnon (‘91) and Museum of Contemporary Art San Diego CEO Kathryn Kanjo (’86).

Ninety-five percent of all University of Redlands’ undergraduates receive financial aid. Its students also extend their learning beyond the classroom to complete more than 120,000 hours of community service annually, in the Inland Empire and abroad. Studying abroad is encouraged at University of Redlands, and the school has been ranked 11th nationally for its undergraduate study abroad participation rate estimated to be over 55 percent.

Business students can travel to Leeds and Dublin in the United Kingdom to perform a consulting engagement as part of a capstone class offered twice each year to qualified candidates. Through another program, they can also be paired with a successful local business leader as a mentor to support their studies and career goals.

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The main campus was founded in 1907 in Redlands. Its satellite campuses for working professionals are in Burbank, Rancho Cucamonga, Redlands, Riverside, San Diego, South Coast Metro and Temecula. The university offers more than 50 undergraduate programs, as well as 20 graduate programs in business, communicative disorders, education, geographic information systems and music—blending liberal arts and professional programs, applied and theoretical study, traditional majors, and self-designed curricula. Its NCAA Division III athletic program contributes to the many extracurricular opportunities available, while its distinctive Johnston Center for Integrative Studies enables self-motivated undergraduates to negotiate their own interdisciplinary course of study with a faculty/peer committee. For more, see www.redlands.edu.

About (W)right On Communications, Inc.

Founded in 1998 with client partners coast to coast, public relations and marketing communications agency (W)right On Communications provides award-winning public relations, community outreach, graphic design, social media, employee communications, video production, presentation and media training, and crisis communications services. The agency supports a diverse community of client partners in the B2B, energy and clean tech, healthcare, hospitality, infrastructure development, nonprofit, professional services and technology sectors. It has offices in Los Angeles, Solana Beach and Vancouver, Canada. For more, see www.wrightoncomm.com.

What’s Next: Five Industry Trends for 2017

 

By Shae Geary- Senior Communications Strategist

Industry trends are always a great place to mine for story ideas, especially when working with travel and hospitality clients. Some trends, like Pokemon Go! getaways, are short lived. Others, such as eco-travel, tend to define a whole generation and can change the nature of the industry forever. As the year draws to a close, we can’t resist looking ahead and seeing what’s in store for 2017. While none of us claim to have a crystal ball, here are a few trends (W)right On is keeping an eye on for the new year.

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Smart Technology: Mobile technology will continue to play a significant role in making travel more convenient and streamlined. Smart companies are embracing the technology and enhancing the visitor experience by putting decision making in the palm of your hand. Expect activities such as checking in to your hotel, controlling the temperature of your room and booking activities all from your phone to become the new “normal.”

Digital Detox: While technology may be making travel more convenient, there’s also a backlash to the digital overload of daily life. The response? Innovative programs and services that allow travelers to get off the grid for a while. Wellness-focused offerings such as digital detox spa retreats, as well as activities like forest bathing, which encourage visitors to completely disconnect and revel in the natural world, will give travelers the peace and rejuvenation they seek.

Hipster Holidays: Thanks to the millennial generation, more travelers are choosing to explore lesser known cities and destinations. Along with the desire to go to unique places, this group also seeks authenticity and genuine, local experiences. While not a new trend for 2017, hyper-local activities and edgier, undiscovered venues will continue to appeal to this highly influential, independent traveler.

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Beer-cations: Craft beer is having a moment. For the travel industry this has meant an increase in travelers who specifically seek out destinations with a strong craft beer vibe. Taprooms, beer events and other tasting experiences are the cornerstone of the beer-cation experience. However, look for the theme to show up in unexpected ways, too. On your next vacation, don’t be surprised if you are tempted by a beer-infused spa treatment or a “beer-tail” that features a unique blend of craft beer and traditional cocktail ingredients.

Solo Travel: At a recent media event, I was surprised when not one, but two female writers admitted that they enjoyed camping alone. It turns out that this may not be as surprising as it seems. According to Lonely Planet, a recent survey of 300 travelers indicated a majority of respondents planned to take a solo holiday in the coming year. Easy access to travel planning resources and the ability to stay connected while on the road are thought to be key influences in this current travel trend. Solo travelers like that they can set their own itinerary and feel that the experience enables them to more easily meet new people and immerse themselves in the local culture and surroundings.

What travel trends have you noticed that seem to be gaining in popularity? Drop us a note and let us know!

Make My Social Media Post Go Viral

By Kat Beaulieu, Communications Strategist

“Make my social media post go viral”

It’s what every client wants and the gold standard for measuring social media success. Plus, who wouldn’t want to be the genius behind a post that goes viral?

And yet, it is an elusive goal that faces many challenges, not the least of which is that most clients tend to want to promote their products and services, which is in stark contrast to a site like ViralNova, whose whole raison d’être is to produce “the latest interesting, hilarious, and mind-blowing stories on the Web.” Additionally, many clients are risk adverse, so what is interesting, hilarious or mind-blowing to social media consumers can be terrifying to clients.

Nonetheless, it is important to at least sustain high levels of interaction with your content and to aspire to make hitting the viral jackpot a regular mission. In the metrics-driven business of PR and marketing, raising your clients’ numbers in social media likes, engagement and “People talking about this” will rely on your ability to generate engaging content. Even if none of your posts go truly viral, getting some reaction will be critical to maintaining and growing your social media page’s engagement.

Since most of us have clients who are not ViralNova, I humbly present a formula for generating engaging social media content that fits you, or specifically: FITC U

The FITC U formula can help you create content that is relevant to your client or brand and also hits on something that is:

  • Funny
  • Intelligence massager
  • Truth
  • Cute
  • Unbelievable

To elaborate:

  • Funny: Most people share posts online that are humorous. Reinterpret your product or service in an unexpected or humorous way. Sell socks? Use a sock monkey puppet. Sell stocks? Create a faux investor report about an impending IPO for zombie repellent. Be creative, but know your audience and what will resonate with them.
  • Zodiac Pool Systems combined humor and popular culture in this relevant, funny meme.
  • Intelligence massager: You’ve seen these—“75% of people will get this wrong!” People love to let their friends know how smart they are. Create a simple puzzle or quiz that begs people to answer. By answering, they’re engaging and their engagement will get shared on friends’ feeds. Tie your quiz in with #TriviaTuesday for added visibility.
  • The Weather Channel cleverly tied in the names of winter storms with this quiz.
  • Truth: this follows similar psychology to the ‘Intelligence massager’ in terms of tapping into people wanting to share their wisdom, but instead of being formatted as a puzzle or quiz, it is a statement or set of statements. I use the term “truth” here to imply more of a personal truth than a factual one. Think of celebrity quotes or meme-friendly statements like “Not all those who wander are lost” and “Successful people forgive others.”
  • Cute: babies, puppies and kittens, plus goats in pajamas. Need I say more? #caturday #sundog
  • Tri-City Hospital Foundation’s video of Leo the dog driving an electric car was a hit.
  • Unbelievable: Think of incredible, mind-blowing things that will prompt people to use the “wow” emoji, like “A ball of glass will bounce higher than a ball of rubber” or “In 616, King Rædwald of East Anglia is conquering Northumbria (Northern England) at the Battle of the River Idle while The General Grant tree is born in Kings Canyon National Park.” Incredible photos work too.

What’s the secret to building a viral social media post? Make your post hit three or more of the formula’s elements.

And remember, if you’re having trouble creating content that FITC U, you can always switch things up a little, in which case you may end up deciding to FUC IT.

Need help killing it with social media that FITC U? Don’t give up, reach out, we can help.

San Diego Public Relations Agency CEO Joins San Diego Venture Group Board

Grant Wright joins leadership of premier venture capital community associationGrant

SAN DIEGO, March 29, 2016 – The San Diego Venture Group (SDVG) has elected San Diego public relations agency (W)right On Communications CEO Grant Wright to the Board of Directors. Additionally, Wright is leading a new sub-group of Board Directors dedicated to advancing effective communications for SDVG.

Previously Board Chairman of the Southern California Aviation Association for five years and Director for nine years, Wright was instrumental in helping grow that organization from an original small core of members to more than 600 corporate and 6,000 person members today. CEO of (W)right On Communication since 2004, he helped lead the San Diego public relations agency to become among the largest in California. In 2016, he was a finalist for the San Diego Business Journal’s Most Admired CEO awards.

“My goal with the San Diego Venture Group is to help steward the continued success of this excellent organization and introduce innovative communication methods to advance SDVG’s interests,” said Wright. “San Diego is home to one of the nation’s most exciting and growing entrepreneurial and venture capital environments. As evidence of the even stronger environment to come, Money Magazine just named San Diego the #1 US travel destination. SDVG is a great organization and I’m honored and excited to support it.”

(W)right On Communications, a San Diego Public Relations agency, specializes in public relations, marketing solutions and strategic communications services – ranging from social media marketing to multimedia and web development. (W)right On is exceptionally strong in technology public relations with experience working with the Internet of Things (IoT), major utilities, cleantech companies, and renewable energy providers.

“It’s an exciting time to invest in San Diego-based startups. We have an exceptionally strong and growing tech sector, in addition to one of the top three biotech centers globally. Just 90 minutes by air from Silicon Valley, we continue to exploit our proximity to the largest venture capital region on the planet,” stated Mike Krenn, president of San Diego Venture Group. “We are excited and fortunate to have Grant join the board. His expertise, passion for entrepreneurial ventures, and energy will help us build regional momentum.”

 

About (W)right On Communications

Founded in 1998 in Vancouver, British Columbia, (W)right On Communications is a full-spectrum communications and public relations firm headquartered in San Diego, California. Specializing in hospitality, healthcare, energy, technology and development, (W)right On has produced results-driven media relations, social media and promotional campaigns and programs for clients including hotels, hospitals, utilities, startups, developers and universities. To learn more about (W)right On, visit www.wrightoncomm.com.

About San Diego Venture Group

Founded in 1986, the San Diego Venture Group (SDVG) is a non-profit organization designed to bring San Diegans who are interested in new enterprise and the process of creating it together. With a mission to provide a networking forum for entrepreneurs, venture capitalists and advisors in an informal atmosphere where human expertise can foster new ventures, SDVG is comprised of professionals with bright ideas to share and the practical skills required to implement these ideas. For more information, visit www.sdvg.org.

Meet the Team: Kara – Communications Coordinator

Headshot_KaraWe’re giving you the inside scoop on the entire WOC team with our “Meet the Team” series. This month, the spotlight is on our new Communications Coordinator, Kara DeMent.

Kara is known for her “out of the box” thinking and passion for the media industry. As Communications Coordinator, she supports (W)right On’s land development, energy, utility, technology, B-to-B, professional services, hospitality and non-profit clients. Before joining (W)right On, Kara served as a PR Assistant at a boutique PR firm and supported communications for the Orlando Magic and LA Clippers. She graduated from California State University, San Bernardino with a Bachelor of Arts in Communications with an emphasis in PR and Mass Communications. As a California native, she enjoys the beach, Disneyland trips, crafting, and being outdoors.

What would you be doing if you weren’t at your current job?

I would be looking for my current job! Haha

What’s one word you would use to describe yourself?

Ambitious

Fill in the blank. “If you really knew me, you’d know ____.”

If you really knew me, you’d know that I have this dream of becoming a New York City Rockette and performing in the Macy’s Thanksgiving Day Parade.

What super power would you like to have?

I would love the power of having super strength.

What would a “perfect” day look like to you?

A perfect day would be going to brunch (I love mimosas) and going to a sporting event. Preferably, a Clippers game J

What’s the most important lesson you’ve learned in the past year?

To be patient and know that things will happen when they’re meant to.

Best vacation you’ve had?

A family trip to Walt Disney World, followed by a cruise to the Bahamas!

What’s your most embarrassing moment at work?

There was one time I spilt coffee on Deandre Jordan before a press conference. He was cool about it, but I about died. Haha

Favorite quote?

“Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.” –Albus Dumbledore, Harry Potter and The Prisoner of Azkaban

If Hollywood made a movie about your life, who would be cast as you?

Jennifer Lawrence, for sure!

What’s your drink of choice?

Jack and coke.

If you were stuck on an island and could only choose 5 CDs, what would they be?

Usher 8701, Matchbox Twenty Yourself or Someone Like You, NSYNC, Bing Crosby Christmas CD, Brittney Spears (not sure which one though), and Journey’s Escape CD.

Fill in the blank. “People would be surprised if they knew___.”

People would be surprised if they knew that I have a weird obsession with everything supernatural and Harry Potter. I own a wand from Harry Potter Land.

What’s your biggest pet peeve?

I feel like I have a lot, but the one that really gets me is when people don’t say thank you.

What tv show/movie is your guilty pleasure?

I have a lot of these too, but if I had to choose one Vampire Diaries would have to be it.

What’s one thing you can’t live without?

Disneyland. Haha

Favorite line from a movie?

One of my favorites, “SANTA, I know him!” – Buddy, ELF

Do you have an office nickname? What is it?

No.

What’s the best/worst gift you have ever received?

The best gift I’ve received would have to be my Mustang. I love that car.

What do you like to do in your free time?

I enjoy sporting events, hiking, crafting (specifically painting), brunching, Disneyland, being with my friends and family, and Netflix.

Community Involvement Matters

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By Grant Wright

At (W)right On, we’re frequently asked to become engaged in community affairs of some sort – support a political cause, gauge the pulse of an issue, contribute to a worthwhile endeavor – and in as balanced of a way as we can, we often say yes.

We’ve supported at-risk youth; senior Olympics; domestic violence prevention; independent living for disabled adults; cancer prevention; youth sports programs; student academic scholarships; hospital programs; and more. Additionally, team members engage individually in support of men’s health issues, high school and college student mentoring, and a number of worthwhile causes.

Unless you live under a rock, community involvement matters… to a degree. There will always be more to be done than time or resource allows, so ‘everything in moderation’ is probably apt here. So what are considerations as you think about why and how to engage in your community?

Benefits

  • Community engagement is often smart business. It expands your brand, is a source of intelligence, fosters teamwork and enhances morale, and provides your organization a higher sense of purpose.
  • It makes a difference – to the community and sphere that is your influence. A simple effort or gift of timely wisdom can literally change someone’s life in far more profound ways than the effort or thought needed.
  • It feels good – doing the right thing always does, and in that it contributes to improving the community in which you live, it comes right back to you.
  • It provides a sense of purpose and direction.
  • It sets an example for others – your engagement can have a multiplier effect.
  • It’s fun – Involvement in the community expands your circle of relationships and can often serve as stress relief.

Potential Pitfalls

  • Community involvement can overwhelm or be extremely time consuming. It may be worthwhile to begin with something simple and consider additional support from there with better insight.
  • It can just be more work, busywork or misdirected – it is important to have reasonable understanding and expectation of the benefit you’ll be causing.
  • It can take time from professional and family growth – there are only 24 hours in a day for all of us, and if engagement involves some sort of financial assistance it’s important this is done in a balanced way with all the demands upon your time and resources.
 

At (W)right On, we take great pride in all of our community involvement endeavors. It’s the right thing to do and it’s smart business. Plus, at its core, good communications is all about creating connections and building communities. But especially as we begin to approach the “giving season,” it’s important to consider the size and scope of your community involvement.

What are some of your favorite ways to get involved in the community? Let us know in the comments.