Larry Smalheiser serves as Managing Director of WOC | Signal, the specialized agency within (W)right On Communications, where he leads market development and client strategy across clean energy, infrastructure, manufacturing and cybersecurity. He advises executive teams navigating regulatory complexity, competitive markets and high-visibility growth environments — aligning communications with business objectives in sectors defined by scrutiny and consequence.
With more than 20 years of in-house and agency experience, Larry has built and led communications strategies for global technology and enterprise organizations including Sony, Dell, VMware, RSA, Xerox, Virgin Galactic and Underwriters Laboratories. His work consistently sits at the intersection of corporate narrative, analyst and media influence, sales enablement and executive positioning.
Prior to joining (W)right On, Larry served as Public Relations and Analyst Relations Lead for Sony Electronics, working closely with the North America President & COO and global leadership teams. In that role, he helped shape corporate messaging, engage influential analysts and media and ensure alignment between business priorities and market perception across a complex, matrixed organization.
Larry brings a steady, commercially literate point of view to communications strategy — advising leaders on thought leadership, competitive differentiation and reputation management in highly technical and fast-evolving markets. He is a two-time PRSA Silver Anvil Award recipient and fluent in Japanese and Spanish.
While Larry is based in San Diego today, he was raised in the Bay Area and lived for several years in Japan. Larry holds a Master of Science in Foreign Service and International Affairs from Georgetown University and a Bachelor of Science in Linguistics from UC Santa Barbara.
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