Communication

The Difference Between Creative Writing and Writing Creatively

The Difference Between Creative Writing and Writing Creatively

By Natalie Meza, Communications Coordinator I’ve always been a big thinker and storyteller. I grew up in a family that loves to tell tall tales, and that love has been ingrained into my very being. More than just that, I’ve always been obsessed with the written word: it has led me to where I am…

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6 Tips for Stellar Marketing Results

6 Tips for Stellar Marketing Results

By Chance Shay, Senior Communications Strategist Productivity overactivity. It’s a motto all marketers should live by. The point of marketing isn’t to do marketing, it’s to support the bottom line of a brand, which means increase sales, drive new membership and increase donations. A marketer who isn’t showing results is a marketer soon to be…

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PR Firms Are More Than Earned Media

PR Firms Are More Than Earned Media

PR firms looked a lot different a few years ago than they do today. Agencies were siloed and CMOs would sometimes spread their work across three or four different firms. Ad agencies, digital shops and PR firms all had different capabilities. And to be honest, some are still doing it that way today. For many…

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