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Be bold, develop a brand voice and differentiate yourself: Lessons from my PR internship

When I interviewed at (W)right On Communications, I was asked, "What makes you different from the other candidates applying for this position?" I confidently answered the question because I knew others would see it as a temporary opportunity to get a taste of the PR profession. I, however, had no intention of treating this job…

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5 Social Media Lessons from my Green Tea Party Protest

5 Social Media Lessons from my Green Tea Party Protest

Here's what I learned trying to bring back Good Earth Green Tea Lemongrass after my favorite tea was discontinued. I discovered Good Earth Green Tea Lemongrass a few years ago and became hooked on its soothing, subtle flavor. All other green teas were too bitter or tasted like grass. Good Earth Green Tea Lemongrass became…

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Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Everyone seems to have an opinion on the future of Google+.  A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The headlines read: “Google+ Is Walking Dead.” “Is Google+ Really Walking Dead?” “Google+ Isn’t Dead. It’s Just In A Coma And On Life Support.” “Google+ Isn’t…

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Ideas Worth Spreading: 5 TED Talks to Inspire Your Work & Stir Curiosity

It’s no secret that I love This TED talk not only changed the way I approach PR and marketing campaigns, but it changed the way I approach life. In this talk, Sinek unveils a simple but powerful model for how leaders inspire action, starting with the question "Why?" Arianna Huffington: How to Succeed? Get More…

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Social Media and Media Relations: Like PR’s Peanut Butter and Jelly

How many times did you check your favorite social media channels today? I’m willing to bet it’s definitely more than one, and if you’re anything like the average person, it’s probably more around 14 – and that’s just

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