The Next Big Social Media Platform

Posted by on Jul 9, 2014 in Social Media
The Next Big Social Media Platform

In a recent discussion about opportunities to engage a lackadaisical customer base, a client asked, “What are the kids using these days?” Regarding social media, it’s something we hear often. Sometimes the question is “what’s the next Facebook,” or, “are people still getting information from (insert name of platform),” but at the heart of the […]

Communication Changes, Constantly

Posted by on Jul 2, 2014 in Public Relations

At (W)right On, we pride ourselves on being at the forefront of good communication practices. Had the agency been around in the 50’s – 90’s, things would have been easier – there was stability and relative predictability. There were also far fewer communication channels (e.g. in TV, radio and print), journalistic work wasn’t executed at […]

5 Social Media Lessons from my Green Tea Party Protest

Posted by on Jun 11, 2014 in Social Media
5 Social Media Lessons from my Green Tea Party Protest

Here’s what I learned trying to bring back Good Earth Green Tea Lemongrass after my favorite tea was discontinued. I discovered Good Earth Green Tea Lemongrass a few years ago and became hooked on its soothing, subtle flavor. All other green teas were too bitter or tasted like grass. Good Earth Green Tea Lemongrass became […]

Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Posted by on May 29, 2014 in Graphic Design, Social Media
Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Everyone seems to have an opinion on the future of Google+.  A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The headlines read: “Google+ Is Walking Dead.” “Is Google+ Really Walking Dead?” “Google+ Isn’t Dead. It’s Just In A Coma And On Life Support.” “Google+ Isn’t […]

Ideas Worth Spreading: 5 TED Talks to Inspire Your Work & Stir Curiosity

Posted by on Apr 29, 2014 in Uncategorized

It’s no secret that I love TED Talks. When I’m facing a tough challenge at work or need inspiration, they’re a fantastic resource. I even listen to them in the car on the way to work or on long runs. Here are a few favorites: Simon Sinek: Start With Why This TED talk not only […]

Social Media and Media Relations: Like PR’s Peanut Butter and Jelly

Posted by on Apr 22, 2014 in Social Media

How many times did you check your favorite social media channels today? I’m willing to bet it’s definitely more than one, and if you’re anything like the average person, it’s probably more around 14 – and that’s just Facebook. Even if you haven’t reached the point of constant connection, social media is a big part […]