What Makes PR Nearly as Stressful as the Battlefield?

Posted by on Feb 10, 2014 in Public Relations
What Makes PR Nearly as Stressful as the Battlefield?

What’s nearly as scary as battling a wall of flames, navigating your way around IEDs in a warzone or crash-landing a plane on the Hudson River? Apparently, it’s being grilled by an irate newspaper editor, explaining to a client why their competitor is on the front page and not them or organizing a press conference […]

The Perfect Press Release, 2014 Edition

Posted by on Jan 2, 2014 in Public Relations

I have a New Year’s resolution for business owners: Embrace the changing role of the press release and how it affects your company’s bottom line. Rethink the perfect press release. Gone are the days where press releases were a one-and-done pass to securing media coverage – with new channels popping up every day and more […]

Top Marketing and Communications Trends for 2014: Part Two

Posted by on Dec 30, 2013 in Public Relations

  Curious about what new marketing and communication trends 2014 will bring? In part one of this post, we identified three key trends for the New Year: social media becoming pay-for-play, branded journalism, and wearable technology and the Internet of Things. Today, we’ll discuss three more trends. Collaborative economy:  Crowd sourcing, crowd funding, crowd storming: Fab, AirBnB, Uber, […]

Five Questions to Ask When Hiring a PR Firm

Posted by on Nov 20, 2013 in Public Relations

Good communications can make the difference between winning and losing. It can elevate small companies to the national stage. It can help businesses keep their noses clean in front of investors and the public. It can generate sales, leaving the competition in the dust. Clearly, it’s important, but many companies don’t have the internal resources to […]