Why PR is Becoming a Visual Game (and How to Win)

Posted by on Mar 25, 2015 in Public Relations, Social Media
Why PR is Becoming a Visual Game (and How to Win)

Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos? In high school geometry, which was the better textbook? The one that wrote […]

Getting Real About Media Results

Posted by on Dec 30, 2014 in Public Relations

PR = media results. It’s a fact even those unfamiliar with public relations know to be true. As industry professionals, it is our responsibility to navigate the complex world of media relations on our clients’ behalf, build a rapport with journalists across a variety of publications and verticals and, naturally, land solid media hits that […]

Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

Posted by on Sep 24, 2014 in Social Media
Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

In today’s digital-loving environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on its way to taking over Black Friday, just about the biggest brick-and-mortar shopping day ever. So e-commerce has the world wrapped around its proverbial finger – […]

What Show Business’ Most Recognizable Names Can Teach Us About PR and Branding

Posted by on Aug 27, 2014 in Public Relations
What Show Business’ Most Recognizable Names Can Teach Us About PR and Branding

Jay-Z. Lady Gaga. Kim Kardashian. Whether these names make you giddy or gag, there’s one thing for sure – you know exactly who they are. With longstanding stints in the public eye, these celebrities have establishing a recognizable, trademark presence and personal brand down to a science. Even if you’re not looking to make yourself […]

San Diegans Oppose City Funding New Chargers Stadium

Posted by on Aug 26, 2014 in Agency News

63 percent of San Diego County residents oppose the City of San Diego funding a new Chargers stadium SAN DIEGO, August 26, 2014 – A study conducted by (W)right On Communications found that 63 percent of County residents would oppose the City of San Diego funding construction of a new stadium for the Chargers. Of […]

(W)right On Communications Launches WOC Intelligence

Posted by on Aug 21, 2014 in Agency News
(W)right On Communications Launches WOC Intelligence

New survey reveals San Diego County residents strongly favor SeaWorld fireworks SAN DIEGO, August 21, 2014 – To gauge stakeholders’ opinions – from hyperlocal through national markets – and leverage those detailed insights for data-driven decision making, San Diego public relations firm (W)right On Communications has created WOC Intelligence. (W)right On’s new research capability is […]