PR tools

PR professionals can use 360° cameras for visual storytelling
360 Degree Visual Storytelling

PR professionals can use 360° cameras for visual storytelling

By Julie Wright —President Twitter: immersive storytelling, I realized that, as a PR professional, I could use 360° cameras for visual storytelling too—in fact, a 360° camera was probably the perfect solution for my quandary. So, I began browsing Amazon for options and settled on the Samsung Gear 360. For $99, this camera shoots in 4K,…

read more
1000 552 (W)right On Communications
Five lies about PR measurement that can sink your strategy and career

Five lies about PR measurement that can sink your strategy and career

By Julie Wright—President and Founder Twitter: It is increasingly clear to anyone in the public relations profession that PR measurement is something our industry needs to embrace. With marketing budgets and margins under constant pressure, companies are looking to optimize their investments across paid, earned, shared and owned strategies. Not only does PR need to…

read more
6539 3470 (W)right On Communications
Solution-Based Web Tools For Every PR Pro

Solution-Based Web Tools For Every PR Pro

By Shae Geary, Sr. Communications Strategist It’s always a thrill to learn about a website that can help make your job easier. So, in today’s post, we’ve decided to share three favorite sites that are great tools for anyone striving to be a savvy communicator in the digital age. Whether you have a dedicated PR…

read more
800 450 (W)right On Communications