Public Relations

To Do Good, Communicate Well: Public Relations Tips for Non-Profits

To Do Good, Communicate Well: Public Relations Tips for Non-Profits

By Molly Borchers, Senior Communications Strategist One of the things I love most about my job is meeting great people doing great things for the San Diego community. I have the privilege of supporting the community relations department for one of my client partners, which means I help them spotlight the great work of compassionate…

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Going Up? Why Elevator Pitches are a Brand Essential

Going Up? Why Elevator Pitches are a Brand Essential

Erica Schlesinger, Communications Strategist We’ve all been there – grasping for the right words when someone says, “tell me about your business.” Worrying about sounding unique, professional, cool, innovative and established in one fell swoop can seem like a daunting task. The good news? It doesn’t have to be. This, friends, is why we –…

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The Never-Ending Question: What is PR?

The Never-Ending Question: What is PR?

By Julie Wright, President Sometimes I wish I were a doctor, police officer or bartender so that when asked what I do for a living, my answer wouldn't produce that awkward pause followed by, “So what is PR exactly?” Apparently, public relations is a tough concept for many people to grasp. In a way, it…

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The 5 Best Ways to Manage Your Time

The 5 Best Ways to Manage Your Time

By Danielle Cobb, Communications Coordinator Looking at your entire day from a bird’s eye view can be a daunting task. When your to-do list keeps getting longer and the day shorter, staying focused on the job ahead often seems impossible. In reality, you can’t do everything in one day. Learning what’s important and what can…

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Best Practices for Tech Startup PR

Best Practices for Tech Startup PR

By Molly Borchers, Sr. Communications Strategist Since the start of 2009, venture capital firms have deployed more than $31.5 billion across 3,308 deals into

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How I Survived My First Networking Event

How I Survived My First Networking Event

By Chris Jensen, Jr. Communications Coordinator Networking is the easiest way to make a connection that doesn’t involve a glowing screen. While LinkedIn may be quick and easy, “connecting” is not as memorable as shaking someone’s hand and having a conversation. Since PR is built on relationships, we enjoy our fair share of networking at…

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