Public Relations

How I Survived My First Networking Event

How I Survived My First Networking Event

By Chris Jensen, Jr. Communications Coordinator Networking is the easiest way to make a connection that doesn’t involve a glowing screen. While LinkedIn may be quick and easy, “connecting” is not as memorable as shaking someone’s hand and having a conversation. Since PR is built on relationships, we enjoy our fair share of networking at…

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Your Competitive Advantage is Being Human

Your Competitive Advantage is Being Human

Photo via Fast Company By Chance Shay, Communications Strategist IDSD Recap – Keynote Speaker, Brian Kramer I’ll be honest, I wasn’t familiar with

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Can you pitch in one sentence?

Can you pitch in one sentence?

By Chance Shay, Communications Strategist It seems like we PR and marketing pros are always competing for attention: attention from bloggers and journalists, attention from partners and special interest groups, attention from customers. As attention spans dwindle, the opportunity (i.e. time) to communicate effectively to these groups is dwindling as well. Long gone are the…

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Measuring the ROI of Public Relations: Five Experts Weigh In

Measuring the ROI of Public Relations: Five Experts Weigh In

By Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated…

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Dear Journalists, We Can Explain: Things PR Pros Want You to Know

Dear Journalists, We Can Explain: Things PR Pros Want You to Know

By Erica Schlesinger, Communications Strategist If you’ve been in the media relations game long enough – on either side – you’ve seen Now, don’t get me wrong, journalists – those things are annoying, misguided and a mark of poor (or no) research. So I assure you, I feel you. But I also assure you that for…

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The Perfect Media List – First Step in PR Success
media list

The Perfect Media List – First Step in PR Success

By Rhiannon Seider, Business & New Media Specialist Media outreach is often the bread and butter of a public relations program. Of course, there’s a lot more that goes into a successful campaign, but if your content isn't shared, it doesn't matter how great it is. The first step in spreading the word is a…

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