Kicking The Shit Out of Option B

Posted by on Jun 22, 2015 in Marketing, Public Relations, Social Media
Kicking The Shit Out of Option B

By Julie Wright, President What’s your ability to adapt to stress and adversity? How prepared is your team to respond to obstacles or crises? Adversity is a fact of life and of business. Things won’t always go your way. In fact, every once in a while, things will go horribly, irreversibly wrong. Resilience. It has […]

Why PR is Becoming a Visual Game (and How to Win)

Posted by on Mar 25, 2015 in Public Relations, Social Media
Why PR is Becoming a Visual Game (and How to Win)

Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos? In high school geometry, which was the better textbook? The one that wrote […]

Don’t Be Guilty of the Two Worst PR Writing Habits

Posted by on Nov 19, 2014 in Public Relations, Social Media

  If I read another Tweet, Facebook post or quote in a press release that starts with “We are excited…,” I’m going to shoot myself. There’s only one person in the world who is excited by your excitement, and that’s your mom. What I need to know is why I should care. Why is this […]

The Next Big Social Media Platform

Posted by on Jul 9, 2014 in Social Media
The Next Big Social Media Platform

In a recent discussion about opportunities to engage a lackadaisical customer base, a client asked, “What are the kids using these days?” Regarding social media, it’s something we hear often. Sometimes the question is “what’s the next Facebook,” or, “are people still getting information from (insert name of platform),” but at the heart of the […]

Communication Changes, Constantly

Posted by on Jul 2, 2014 in Public Relations

At (W)right On, we pride ourselves on being at the forefront of good communication practices. Had the agency been around in the 50’s – 90’s, things would have been easier – there was stability and relative predictability. There were also far fewer communication channels (e.g. in TV, radio and print), journalistic work wasn’t executed at […]

5 Social Media Lessons from my Green Tea Party Protest

Posted by on Jun 11, 2014 in Social Media
5 Social Media Lessons from my Green Tea Party Protest

Here’s what I learned trying to bring back Good Earth Green Tea Lemongrass after my favorite tea was discontinued. I discovered Good Earth Green Tea Lemongrass a few years ago and became hooked on its soothing, subtle flavor. All other green teas were too bitter or tasted like grass. Good Earth Green Tea Lemongrass became […]