Kicking The Shit Out of Option B
By Julie Wright, President What’s your ability to adapt to stress and adversity? How prepared is your team to respond to obstacles or crises? Adversity is a fact of life and of business. Things won’t always go your way. In fact, every once in a while, things will go horribly, irreversibly wrong. Resilience. It has […]
Why PR is Becoming a Visual Game (and How to Win)
Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos? In high school geometry, which was the better textbook? The one that wrote […]
The Next Big Social Media Platform
In a recent discussion about opportunities to engage a lackadaisical customer base, a client asked, “What are the kids using these days?” Regarding social media, it’s something we hear often. Sometimes the question is “what’s the next Facebook,” or, “are people still getting information from (insert name of platform),” but at the heart of the […]
5 Social Media Lessons from my Green Tea Party Protest
Here’s what I learned trying to bring back Good Earth Green Tea Lemongrass after my favorite tea was discontinued. I discovered Good Earth Green Tea Lemongrass a few years ago and became hooked on its soothing, subtle flavor. All other green teas were too bitter or tasted like grass. Good Earth Green Tea Lemongrass became […]