Social Media and Media Relations: Like PR’s Peanut Butter and Jelly
How many times did you check your favorite social media channels today? I’m willing to bet it’s definitely more than one, and if you’re anything like the average person, it’s probably more around 14 – and that’s just Facebook. Even if you haven’t reached the point of constant connection, social media is a big part […]
Pay for Play: Will Facebook Get in Trouble?
The concept of pay for play isn’t new. Rather, it’s age old, or perhaps the oldest profession in some respects. But as Facebook further monetizes its platform, it’s falling down a new slippery slope. Months ago, Facebook implemented the capability for pages to gain Likes by paying for page promotion. The theory goes that the […]
Four PR Trends
Looking at past trends in an evolving industry can be a poor predictor of future trends—whether you’re talking about the stock market or the PR field. Witness Facebook (a 9-year-old), Twitter (a 7-year-old), Instagram and Tout (both 2 year olds). These are among only a few of the game changers that disrupted the publishing industry. Each is a relative toddler by traditional business […]
Rise Thee Virtual Web, Rise!
Did you receive some sort of electronic device over the holidays? A smartphone like an iPhone or Android? A video game, camera, iPod, tablet, or laptop or maybe a new PC or Mac? If you didn’t chances are you know someone who did. A year ago I wrote that for the first time smartphones sales […]