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Social Media and Media Relations: Like PR’s Peanut Butter and Jelly

How many times did you check your favorite social media channels today? I’m willing to bet it’s definitely more than one, and if you’re anything like the average person, it’s probably more around 14 – and that’s just

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Pay for Play: Will Facebook Get in Trouble?

The concept of pay for play isn't new. Rather, it’s age old, or perhaps the oldest profession in some respects. But as Facebook further monetizes its platform, it’s falling down a new slippery slope. Months ago, Facebook implemented the capability for pages to gain Likes by paying for page promotion. The theory goes that the…

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Four PR Trends

We are a sensorial species, and with the written word there’s a terrible lack of engagement of the senses. True, imagination can help make up for that. However, the way I imagine Utopia and you do can be very different, meaning there’s a significant control loss of the intended message. But what if I could…

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Rise Thee Virtual Web, Rise!

At the 2013 Consumer Electronics Show happening in Las Vegas as I write this, one theme seems to be even larger smartphone screens to come. Personally, I don’t want to hold a brick to my head (been there done that with cell phones in the 80s). And who knows where a smartphone ends and a…

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