Graphic Design

5 Tips to Design for the Web

5 Tips to Design for the Web

By Keely Smith, Design & Multimedia Specialist In an age of information overload, it’s vital to communicate visually and effectively. Presenting information on the Internet in a way that is easily digestible for any viewer can be a challenge, but here are five tips that will make any Web designer’s life a little bit easier:…

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5 Signs Your Brand Needs a Refresh
branding refresh

5 Signs Your Brand Needs a Refresh

By Keely Smith, Design & Multimedia Specialist Branding plays an influential role in setting a business up for success. A brand is more than just a logo - it is a visual representation of a business’ values and creates an entire customer experience from the visual identity and website to social media presence. So is…

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Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Everyone seems to have an opinion on the future of Google+.  A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The headlines read: “Google+ Is Walking Dead.” “Is Google+ Really Walking Dead?” “Google+ Isn’t Dead. It’s Just In A Coma And On Life Support.” “Google+ Isn’t…

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Five Tips for Creating a Visual Brand

 In this instance, we can note that the shapes aren't the same, but they appear to have similar weight and value. What happens if we distinguish them further? 

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