(X) Blends Business and Communications Consulting Services to Speed Clients’ Post-Pandemic Recoveries

(W)right On Communications and Excelerate join forces to bring business leaders a turnkey team of cross-functional experts to plan and implement their 2020 and 2021 priorities

SAN DIEGO; June 2, 2020 — San Diego-based (W)right On Communications, Inc. and Excelerate, LLC have created a joint venture, (X), to help organizations navigate the new normal emerging from the worldwide pandemic faster and more successfully. Created by one of California’s premier communication agencies in partnership with one of the West Coast’s best management consulting firms, (X) provides seamless integration of business strategy implementation with supporting complex communications.

“Business and communication strategies are two sides of the same coin. When one is overlooked or shortchanged, the other can’t succeed,” says Grant Wright, CEO of (W)right On Communications. “Many CEOs are making abrupt pivots, evaluating new business strategies and struggling to keep stakeholders and customers engaged and informed. (X) provides a streamlined resource to achieve faster planning and successful implementation for better outcomes.”

“With (X), we are filling a market need for speed that is informed by data-driven insights, which has always been a key part of Excelerate’s mission and client value,” says Jana De Anda, President of Excelerate. “Together with (W)right On, we can help organizations rethink their business models, operational plans and communication strategies to protect and grow their business or market share.”

Wright and De Anda will co-lead (X) supported by their respective teams, combined resources and offices in San Diego, Los Angeles, Portland and Vancouver, B.C.

The two firms both have client partners coast to coast and share deep expertise working with retail, conservation, financial services, energy and water utilities, cleantech innovators, tourism and hospitality leaders, higher education institutions, not-for-profits, land developers, healthcare centers, manufacturers, regional and city governments and numerous other industries.

Follow (X) on LinkedIn, Facebook and Twitter.

About (X)
Combining the considerable capabilities and reputations of (W)right On Communications and Excelerate, (X) is a joint venture service offering that better connects strategic planning and operational implementation with integrated strategic communications for faster and more impactful results. From offices in San Diego, Los Angeles, Portland and Vancouver, BC, and with client partners coast to coast, (X) streamlines multiple agency engagements thereby reducing costs and decreasing redundancy while strengthening outcomes at a faster rate that is essential for organizations to successfully navigate unprecedented change and new opportunities. For more, see www.PivotWithX.com 

About (W)right On Communications
Founded in 1998 with client partners coast to coast, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles and Vancouver, B.C. With a mission to elevate the agency experience for its client partners, employees and the industry plus a focus on creative and measurable results, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, hospitality and tourism leaders and the not-for-profit and public sector. For more, see www.wrightoncomm.com.

About Excelerate
Excelerate is a strategy implementation firm that delivers high value consulting across a variety of practice areas (customer & employee experience optimization, process improvement, digital transformation and operational design). With a maniacal focus on the belief that there is no ROI until a project is live, it uses a facilitative consulting style that engages stakeholders in the process to ensure high levels of buy-in and adoption. Excelerate’s motto is to help companies “go faster” by being the force multiplier to deliver solutions for how to achieve business goals and execution of those initiatives. With a west coast focus and San Diego HQ, Excelerate is a trusted advisor to many brands across retail, manufacturing, conservation, financial services and healthcare. For more, see www.Exceleratellc.com.

(W)right On Communications further strengthens digital marketing and PR capabilities with two new hires

SAN DIEGO, Calif.; May 1, 2020—San Diego public relations agency, (W)right On Communications, welcomes new digital design and hospitality and tourism talent to its team with the recent hiring of Senior Visual Strategist Rick Tinney and Communications Strategist Licia Walsworth.
Tinney brings nearly 20 years of experience in graphic design and digital marketing in addition to his industry expertise which will assist the agency’s technology public relations and healthcare and life sciences public relations practices.

Prior to joining (W)right On Communications, Tinney was Digital Marketing Manager for Tealium where he served for six years leading graphic and identity design, branding direction, video production, web design and management, UI/UX design, analytics and front-end development.
Walsworth also brings over 20 years of progressive communications, sales and hospitality experience to (W)right On. A natural leader and gifted program manager, Walsworth was awarded Manager of the Year in 2016 and the Cultural Warrior Award in 2018 in her previous director role with Omni Hotels and Resorts. She has worked with major convention properties and global brands as well as beachfront destination properties. And contributes substantially to the agency’s hospitality public relations programs.

Prior to her significant hospitality industry experience, Walsworth spent six years at Timex Group USA where she led marketing, advertising and merchandising for all Timex retail stores. Walsworth also developed learning systems for in-store staff as well as conceiving and implementing a customer service brand training tool resulting in increased sales.

“Rick and Licia are wonderful additions to our agency family,” says Julie Wright, president and founder of (W)right On Communications. “Apart from being great teammates, they each bring deep technical skills and industry knowledge that will add even more value for our clients.”

About (W)right On Communications

Founded in 1998 with client partners coast to coast, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles and Vancouver, B.C. With a mission to elevate the agency experience for its client partners, employees and the industry plus a focus on creative and measurable results, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, hospitality and tourism leaders and the not-for-profit and public sector. For more, see www.wrightoncomm.com.

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WOC launches PR workshop series starting with “PR in the Digital Age”

WOC PR Workshop Series

The PR workshop series will debut a new topic each quarter in San Diego, Orange County and Los Angeles focused on industry trends and best practices

LA JOLLA, Calif.; Nov. 15, 2018—Integrated strategic communications firm (W)right On Communications, Inc. will host “PR in the Digital Age,” a one-hour free workshop for its client partners and guests on Nov. 30 from 8 to 9 a.m. at its La Jolla office located at Suite G100, 1200 Prospect Street.

The workshop will also be presented Jan. 24 from noon to 1 p.m. at its downtown Los Angeles office, 35th floor, 555 W. 5th Street, and Feb. 20 noon to 1 p.m. in Orange County at 3200 Park Center Drive in Costa Mesa. Pre-registration is required and can be completed at: https://wrightoncomm.com/pr-in-the-digital-age/

Led by agency President and Founder Julie Wright, the PR in the Digital Age workshop is an introduction to integrated communications that shows how various media come together to drive results and enable measurement.

“For several years, the (W)right On team has been meeting monthly for internal presentations on best practices and new trends in communications,” said Wright. “Going forward, we’ll bring this content to our clients and others who may be interested to elevate our conversations and the industry as a whole.”

The PR workshop series is designed for small groups and intended to be interactive with actionable outcomes.

For more information or to request a workshop for your organization, contact info@wrightoncomm.com or (858) 886-7900.

About (W)right On Communications, Inc.

Founded in 1998 with client partners coast to coast, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles and Vancouver, B.C. With a mission to elevate the agency experience and a mindset to get “stuff” done, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, hospitality and tourism pros and the not-for-profit and public sector. For more, see www.wrightoncomm.com.

(W)right On Moves San Diego Head Office to La Jolla

(W)right On Communications San Diego La Jolla office

LA JOLLA, Calif.; May 24, 2018–(W)right On Communications, Inc. has moved its local head office into new quarters overlooking La Jolla Cove after 10 years in its former Solana Beach location. The San Diego public relations agency’s new address is 1200 Prospect Street, Suite G100, La Jolla.

“We’re a short drive from both North County and downtown San Diego for convenient access to our local clients, while also providing an attractive office location for their agency meetings,” said Julie Wright, (W)right On Communications’ president. “It’s also an exceptional setting for our team with great shopping and dining right outside the front door and one of the world’s most beautiful marine areas outside of their windows.”

The office is equipped with a pair of bicycles and kayaks to encourage the team to enjoy their land and sea surroundings.

To celebrate the move, the (W)right On Communications team will participate in San Diego Coastkeeper’s June 9 La Jolla Shores beach cleanup at Kellogg Park. Additional volunteers are welcome and pre-registration is not required. For more, visit www.sdcoastkeepers.org.

About (W)right On Communications, Inc.

Founded in 1998 with client partners coast to coast, San Diego public relations agency and strategic communications firm (W)right On Communications provides award-winning public relations, community outreach, graphic design, social media, employee communications, video production, presentation and media training, and crisis communications services to a diverse client community in the B2B, energy, healthcare, hospitality, infrastructure development, nonprofit, professional services, technology and clean tech sectors. For more, see www.wrightoncomm.com.

 

(W)right On Communications Nabs 2018 Silver Bulldog Award

AWard winning B2B product launch PR pic

SAN DIEGO; April 25, 2018–(W)right On Communications, Inc., an integrated strategic communications agency with offices in Solana Beach, Los Angeles and Vancouver, received a 2018 Silver Bulldog Award for Best B2B Product Launch. The award recognized (W)right On’s campaign to launch mobe3™, an iOS-based warehouse management software developed by EVS of Boulder, Colo.

The 2018 Bulldog Awards recognize outstanding PR and communications campaigns from the previous year. They are judged by a panel of working journalists and presented by Bulldog Reporter, a PR industry trade outlet. A record-breaking volume of entries were received this year.

The (W)right On Communications’ B2B practice team led by Chance Shay, Director of B2B and Infrastructure Development, created an integrated program for EVS designed to attract media and industry attention based on a fresh new supply chain software narrative that emphasized its iOS and artificial intelligence features. The campaign combined media and analyst research with visual storytelling supported by social media and paid strategies to drive awareness.

Within seven months of launching, the award-winning B2B product launch had secured a recurring monthly column for EVS on CIO.com, a 600% increase in website referral traffic, 1,120 social shares of the media coverage, briefings with two major WMS analysts, a Cloud Computing Security Excellence Award and being named to a Top Software Technology Providers list, among other results. It also produced a cover feature in an influential trade magazine on a state-of-the-art warehouse deployment for one of EVS’ major customers.

“I’m extremely proud of the diligence, creativity and passion of (W)right On’s B2B practice area team,” said Julie Wright, President, (W)right On Communications. “We have a great client partner in EVS who understands the need to be bold in its launch communications as well as an elegant and smart software solution. What more could we ask?”

“We appreciate the work of our PR team at (W)right On Communications and all of the recognition they’ve earned for our software product including this Bulldog Award,” said Scott Kameron, EVS COO.

About (W)right On Communications, Inc.

Founded in 1998 with client partners coast to coast, public relations and marketing communications agency (W)right On Communications provides award-winning public relations, community outreach, graphic design, social media, employee communications, video production, presentation and media training, and crisis communications services to a diverse client community in the B2B, energy, healthcare, hospitality, infrastructure development, nonprofit, professional services, technology and clean tech sectors. For more, see www.wrightoncomm.com.

About Bulldog Reporter

Bulldog Reporter has been providing news, best practices and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing and many other topics you won’t find anywhere else, the Bulldog Reporter email newsletter brings you compelling and relevant articles, plus timely updates about journalist moves and agency news so you can stay on top of your PR game. The Bulldog Awards, the only PR awards program judged exclusively by working journalists, are run by Bulldog Reporter and celebrate the best and brightest in corporate communications and public relations. Bulldog Reporter, and the Bulldog Awards, are a subsidiary of Agility PR Solutions, a provider of media database, monitoring and PR measurement solutions for PR and communications professionals.

 

(W)right On Launches “The Strategist”

The Strategist Newsletter

The first quarter of 2018 was a roller-coaster ride for communicators grappling with Facebook’s big changes and PR troubles. We’ve strapped in and are waiting to see where its twists and turns take us next. But, in the meantime, Facebook gave us a timely topic for the first issue of our new publication, The Strategist newsletter.

Get our newsletter to stay in the know

(W)right On Communications launched The Strategist newsletter as a service to clients and friends last week. It’s a bite-sized serving of what’s new, now and next in communications.

Each issue, we tackle a subject of big-time interest to brands and communicators. We share our own professional experiences, links to the best articles from our industry reading and relevant content from our own writings and presentations.

So, we invite you to subscribe to the The Strategist newsletter. You’ll also find the subscription pop-up window here on our website.

Read our inaugural issue

In case you missed it, we’ve provided a link to our first issue here.

In it, we shared a roundup of recommended reading on Facebook. These include:

WOC Strategist newsletter

Our team manages multiple Facebook pages for our clients. And it has been an interesting time. Our experience has shown that Facebook’s changes are beneficial to businesses and nonprofits who have cultivated dedicated local followings. When page managers engage their followers with “throwbacks,” heartfelt content and smart boosting and targeting, Facebook is an incredibly productive platform.

We would love to hear your feedback

Please drop us a line. Let us know what kind of content you’d like to see tackled in a future issue of The Strategist.  Send your requests to editor@wrightoncomm.com. We’d love to hear from you!