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April 2019

Do’s and Don’ts When Managing Your Online Reputation
managing your online reputation

Do’s and Don’ts When Managing Your Online Reputation

  By Julie Wright —President Twitter: Reputation Architects on managing your online reputation. The occasion was the PRSA Western District Conference in Phoenix, April 11 and 12 where I spoke on a storytelling panel. Goldberg is a seasoned public relations and reputation strategist advising Fortune 500 clients as Chief Reputation Architect with his firm, specialists in…

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Three Essential Marketing Tactics for Hospitality Brands
3 Marketing Trends for Hospitality Brands

Three Essential Marketing Tactics for Hospitality Brands

1. Integrate the influencers In this era of diminishing trust, the public craves authenticity. This is reflected in the massive growth of a hospitality marketing tactic that recently established itself and is expected to experience Influencers are now widely used in campaigns, but there are a few important steps you need to take prior to introducing…

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