Top honors earned for the firm’s San Diego Tourism Marketing District outreach and education program, as well as its senior living marketing video with Healthcare Trust Inc.
SAN DIEGO (PRWEB) OCTOBER 06, 2022 — As judged by fellow member agencies worldwide and from a total of four awards given, (W)right On Communications received two awards — “B2B Project of the Year” and “Video of the Year” — from the International Public Relations Network (IPRN) during the organization’s 2022 Annual General Meeting & Conference in Cartagena, Colombia.
The B2B Project of the Year focused on an education and outreach program for the San Diego Tourism Marketing District (SDTMD) to explain its role guiding the city’s tourism recovery, getting San Diegans back to work and restoring city tax collections from transient occupancy tax (TOT) on hotel room night stays. The program featured an outreach video shared with industry stakeholders to explain how the SDTMD helped fund the work of the San Diego Tourism Authority, as well as provide grants to tourism-oriented events to help attract overnight visitors to the city’s hotels with 70 rooms or more.
“The outreach program began in 2019 and has helped tourism grant applicants and industry stakeholders from entry-level employees to long-time leaders understand how a competitive, well-funded and well-managed tourism industry has a broad impact on their livelihoods and their community,” said (W)right On Communications’ CEO Grant Wright. “We’re honored to be recognized by our impressive peers and to show agency leaders from around the world the beauty and appeal of San Diego as a destination for leisure or business travel.”
The Video of the Year featured a creative take that flipped the narrative about assisted living in the wake of the worst of the COVID-19 pandemic for client partner Healthcare Trust Inc. As an owner of multiple senior living communities across the country, HTI sought to support its regional senior living operators with tools to help them more proactively overcome tired, old stereotypes about senior living, as well as new fears arising from the pandemic. The video started with the familiar worries parents had about their kids’ psychological development during the pandemic.It then flipped the script to reveal that the psychological threat was actually to their aging parents who had even fewer opportunities for socialization and stimulation.
“The teaser video on Facebook targeted the ‘sandwich generation’ and older residents living within the drive market of multiple communities. A call to action drove thousands of viewers to a landing page to watch the rest of the video showing the wonderful, enriching daily activities available to residents of HTI’s senior living communities,” said (W)right On Communications’ President Julie Wright.
Agencies from the U.S.A., European Union, Latin America and Middle East presented their best work and awards were determined by a vote of the agencies’ peers.
About (W)right On Communications
Founded in 1998, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles, Seattle and Vancouver, B.C. With a mission to elevate the agency experience for its client partners, employees, and industry plus a focus on creative and measurable results, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, leaders and difference-makers. (W)right On Communications has been named one of America’s Best PR Agencies of 2021 and is a member of IPRN, a global network of more than 50 independently owned and managed communications and public relations agencies in over 40 countries.
For more, see www.wrightoncomm.com.
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