Twitter

Don’t Be Guilty of the Two Worst PR Writing Habits

If I read another Tweet, Facebook post or quote in a press release that starts with "We are excited...," I'm going to shoot myself. There’s only one person in the world who is excited by your excitement, and that’s your mom. What I need to know is why I should care. Why is this at…

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Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

Twitter's New Buy Button Ready to Shake Up Your World In today’s digital-loving environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on its way to taking over Black Friday, just about the biggest brick-and-mortar shopping day ever. So…

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Communication Changes, Constantly

At (W)right On, we pride ourselves on being at the forefront of good communication practices. Had the agency been around in the 50’s - 90’s, things would have been easier – there was stability and relative predictability. There were also far fewer communication channels (e.g. in TV, radio and print), journalistic work wasn’t executed at…

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Social Media and Media Relations: Like PR’s Peanut Butter and Jelly

How many times did you check your favorite social media channels today? I’m willing to bet it’s definitely more than one, and if you’re anything like the average person, it’s probably more around 14 – and that’s just

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Hashtags: You’re Doing it Wrong

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Four PR Trends

We are a sensorial species, and with the written word there’s a terrible lack of engagement of the senses. True, imagination can help make up for that. However, the way I imagine Utopia and you do can be very different, meaning there’s a significant control loss of the intended message. But what if I could…

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