Five Simple Ways to Host a Successful Media Trip
By Erica Schlesinger, Communications Strategist For our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan a group press trip. Also called a familiarization, […]
Meet the Team: Keely – Design and Multimedia Specialist
To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Design and Multimedia Specialist, Keely Smith. Keely brings an eye for design to the (W)right On team. Her experience stretches from web […]
Community Involvement Matters
By Grant Wright At (W)right On, we’re frequently asked to become engaged in community affairs of some sort – support a political cause, gauge the pulse of an issue, contribute to a worthwhile endeavor – and in as balanced of a way as we can, we often say yes. We’ve supported at-risk youth; senior Olympics; […]
12 Signs PR Agency Life Isn’t for You
By Julie Wright 1. Month end is just another day to you. 2. You’re happiest doing one thing at a time. 3. You don’t read the by-lines as closely as the articles. 4. You don’t measure your life in 5 minute increments. 5. You come up with song hooks instead of news […]
Meet the Team: Grant – CEO & Managing Partner
To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Managing Partner & CEO, Grant Wright. Grant joined (W)right On full-time in 2004. As CEO, Grant provides oversight and senior-level communications and […]
The Perfect Media List – First Step in PR Success
By Rhiannon Seider, Business & New Media Specialist Media outreach is often the bread and butter of a public relations program. Of course, there’s a lot more that goes into a successful campaign, but if your content isn’t shared, it doesn’t matter how great it is. The first step in spreading the word is a […]