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Measuring the ROI of Public Relations: Five Experts Weigh In

Measuring the ROI of Public Relations: Five Experts Weigh In

By Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated…

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