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How to Earn Media Coverage in Major News Outlets

Posted on June 5, 2018
By WOC
In Media Relations
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The Wall Street Journal is the world’s most influential business news outlet. For subscribers of our agency newsletter, The Strategist, we recently put together this helpful infographic on how to earn media coverage in major news outlets like The Wall Street Journal.

It outlines 12 steps to catch the WSJ’s attention for your business, nonprofit or client. These steps can be followed to earn media coverage in any major news outlet:

This approach is how we earned coverage in the WSJ for our client, EVS, as well as a retweet by Arianna Huffington to her 3 million Twitter followers and an inquiry from a Fortune 500 technology partner. Such is the power of The Wall Street Journal.

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(W)right On Communications won a Silver Bulldog Award for Best B2B Product Launch for our work on this campaign. Read the full case study written by the Bulldog Reporter for in-depth tips.

WOC

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