Communications trends

PR professionals can use 360° cameras for visual storytelling
360 Degree Visual Storytelling

PR professionals can use 360° cameras for visual storytelling

By Julie Wright —President Twitter: immersive storytelling, I realized that, as a PR professional, I could use 360° cameras for visual storytelling too—in fact, a 360° camera was probably the perfect solution for my quandary. So, I began browsing Amazon for options and settled on the Samsung Gear 360. For $99, this camera shoots in 4K,…

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Immersive Storytelling is the Future of Public Relations
future of journalism talk by Robert Hernandez

Immersive Storytelling is the Future of Public Relations

@juliewright The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how the media and professional communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited people by making it easier to…

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