WOC Welcomes Senior Communications Strategist and Multimedia Graphic Designer

SAN DIEGO (PRWEB) OCTOBER 18, 2022 – Fresh off winning Project of the Year and Video of the Year awards from the International Public Relations Network, San Diego-based (W)right On Communications’ growth continues with two new team members.

Sonja Hanson joins the agency in its B2B & Technology division as Senior Communications Strategist and will be based in Seattle, Washington in aid of the agency’s overall growth and geographically within the Pacific Northwest. Hanson is a military veteran and brings to (W)right On over two decades of strategic communications experience. “We’re pleased to have Sonja’s considerable capabilities help advance our client partners’ interests said Grant Wright, CEO. “With her prior experience as: Public Affairs Officer at the US Navy and Naval Medical Center San Diego; Deputy Director of Corporate Communications for SPAWAR; Chief Communications Officer for the City of Bellevue, Washington; Strategic Communications Officer for the National Park Service; and Senior Communications Director for JPW Communications, Sonja’s considerable talent will be instrumental in our client partners’ success.”

Aditi Vengurlekar joins the Creative Services team as a Multimedia Graphic Designer. Vengurlekar brings to (W)right On a Bachelor of Fine Arts degree in Drawing and Painting along with a Master of Arts degree in Visual Effects and Animation during which she held a 3.9/4.0 GPA. Over the past decade, Vengurlekar’s experience has included development of marketing, branding and promotional materials as well as projects 3D animation for award-winning Pixeldust Studios.

“As we continue to lead the way from the tell-me to show-me world of communications, Aditi will contribute new in-house capabilities not found at many agencies,” said Wright. “Storytelling will always be there but finding new and compelling ways to advance our programs in complex environments and the ever-evolving communications landscape is how (W)right On strives to stay at the forefront of our industry.”

Wright noted that with the agency’s recently expanded office space at the top of San Diego’s iconic Emerald Plaza hiring continues and additional announcements will come soon. “With our growing team serving many industries and client partners throughout the western seaboard and across the nation, our San Diego base in combination with our other locations and international reach means client partners can rely on (W)right On as a trusted and collaborative partner for achieving their communications goals.”

About (W)right On Communications

Founded in 1998, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles, Seattle and Vancouver, B.C. With a mission to elevate the agency experience for its client partners, employees, and industry plus a focus on creative and measurable results, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, leaders and difference-makers. (W)right On Communications has been named one of America’s Best PR Agencies of 2021 and is a member of IPRN, a global network of more than 50 independently owned and managed communications and public relations agencies in over 40 countries.

For more, see www.wrightoncomm.com.

SAN DIEGO (PRWEB) OCTOBER 06, 2022 — As judged by fellow member agencies worldwide and from a total of four awards given, (W)right On Communications received two awards — “B2B Project of the Year” and “Video of the Year” — from the International Public Relations Network (IPRN) during the organization’s 2022 Annual General Meeting & Conference in Cartagena, Colombia.

The B2B Project of the Year focused on an education and outreach program for the San Diego Tourism Marketing District (SDTMD) to explain its role guiding the city’s tourism recovery, getting San Diegans back to work and restoring city tax collections from transient occupancy tax (TOT) on hotel room night stays. The program featured an outreach video shared with industry stakeholders to explain how the SDTMD helped fund the work of the San Diego Tourism Authority, as well as provide grants to tourism-oriented events to help attract overnight visitors to the city’s hotels with 70 rooms or more.

“The outreach program began in 2019 and has helped tourism grant applicants and industry stakeholders from entry-level employees to long-time leaders understand how a competitive, well-funded and well-managed tourism industry has a broad impact on their livelihoods and their community,” said (W)right On Communications’ CEO Grant Wright. “We’re honored to be recognized by our impressive peers and to show agency leaders from around the world the beauty and appeal of San Diego as a destination for leisure or business travel.”

The Video of the Year featured a creative take that flipped the narrative about assisted living in the wake of the worst of the COVID-19 pandemic for client partner Healthcare Trust Inc. As an owner of multiple senior living communities across the country, HTI sought to support its regional senior living operators with tools to help them more proactively overcome tired, old stereotypes about senior living, as well as new fears arising from the pandemic. The video started with the familiar worries parents had about their kids’ psychological development during the pandemic.It then flipped the script to reveal that the psychological threat was actually to their aging parents who had even fewer opportunities for socialization and stimulation.

“The teaser video on Facebook targeted the ‘sandwich generation’ and older residents living within the drive market of multiple communities. A call to action drove thousands of viewers to a landing page to watch the rest of the video showing the wonderful, enriching daily activities available to residents of HTI’s senior living communities,” said (W)right On Communications’ President Julie Wright.

Agencies from the U.S.A., European Union, Latin America and Middle East presented their best work and awards were determined by a vote of the agencies’ peers.

About (W)right On Communications

Founded in 1998, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles, Seattle and Vancouver, B.C. With a mission to elevate the agency experience for its client partners, employees, and industry plus a focus on creative and measurable results, (W)right On Communications serves organizations in complex and unpredictable business environments working with business innovators, leaders and difference-makers. (W)right On Communications has been named one of America’s Best PR Agencies of 2021 and is a member of IPRN, a global network of more than 50 independently owned and managed communications and public relations agencies in over 40 countries.

For more, see www.wrightoncomm.com.