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Our picks for the top PR, marketing and social media campaigns of 2014

Posted by WOC on Dec 3, 2014 in Marketing, Public Relations, Social Media

As 2014 comes to an end, our team reflected on some of the best PR, marketing and social campaigns the year had to offer. Whether it was as extreme as Ebola or as casual as ‘Alex from Target’, here are the top five that made the cut (in no specific order): Phillip Singh, Intern: […]

What Show Business’ Most Recognizable Names Can Teach Us About PR and Branding

Posted by WOC on Aug 27, 2014 in Public Relations

Jay-Z. Lady Gaga. Kim Kardashian. Whether these names make you giddy or gag, there’s one thing for sure – you know exactly who they are. With longstanding stints in the public eye, these celebrities have establishing a recognizable, trademark presence and personal brand down to a science. Even if you’re not looking to make yourself […]

Communication Changes, Constantly

Posted by Grant Wright on Jul 2, 2014 in Public Relations

At (W)right On, we pride ourselves on being at the forefront of good communication practices. Had the agency been around in the 50’s – 90’s, things would have been easier – there was stability and relative predictability. There were also far fewer communication channels (e.g. in TV, radio and print), journalistic work wasn’t executed at […]

Why You Should Use Infographics to Communicate Visually

Posted by WOC on May 21, 2013 in Graphic Design

For a business, it is important to send the right message to your audience, but it is equally important that the audience can understand your message. After all, not everyone is an expert. Today, any individual can access the Internet and find very specific answers to very specific questions, but if their questions involve you […]