relationships

Pokèmon GO and PR: Both Take Lots of Balls

Pokèmon GO and PR: Both Take Lots of Balls

By Julie Wright, President & Founder, (W)right On Communications, Inc. and Level 17 Pokémon GO Trainer Pokémon GO has swept the world and I have not been immune. These days, I’m either hustling for my client partners or capturing Pokémon and increasing my experience points (XP). As I move up to each new level in…

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In a Relationship-Based Industry, the Most Important One is with Your Client

In a Relationship-Based Industry, the Most Important One is with Your Client

On most agency websites you’ll see some variance of the old cliché “PR is all about relationships.” Successful agencies have strong relationships with journalists covering the beats relevant to their clients and with industry movers and shakers who can open doors. The best PR pros also have relationships with leaders at complementary organizations for collaborations that…

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