5 Things All Young PR Pros Should Know
In my very first PR internship, I was in awe of my boss. She was smart, witty, had a killer resume and could write a pitch like nobody’s business. I wanted more than anything to become my own version of her. Beyond going down in history as the juncture in my life when I officially […]
The Perfect Press Release, 2014 Edition
I have a New Year’s resolution for business owners: Embrace the changing role of the press release and how it affects your company’s bottom line. Rethink the perfect press release. Gone are the days where press releases were a one-and-done pass to securing media coverage – with new channels popping up every day and more […]
Top Marketing and Communications Trends for 2014: Part Two
Curious about what new marketing and communication trends 2014 will bring? In part one of this post, we identified three key trends for the New Year: social media becoming pay-for-play, branded journalism, and wearable technology and the Internet of Things. Today, we’ll discuss three more trends. Collaborative economy: Crowd sourcing, crowd funding, crowd storming: Fab, AirBnB, Uber, […]
Top Marketing and Communications Trends for 2014: Part One
At the holidays, most people take time to reflect on the last 365 days, but this year, I looked back on my entire career. I’ve only been doing this for seven years, but in that time, the marketing and communications fields have changed at a lightning pace. In 2006, I was schooled in traditional PR […]
Five Questions to Ask When Hiring a PR Firm
Good communications can make the difference between winning and losing. It can elevate small companies to the national stage. It can help businesses keep their noses clean in front of investors and the public. It can generate sales, leaving the competition in the dust. Clearly, it’s important, but many companies don’t have the internal resources to […]
(W)right On Communications Adds Senior Client Executive
Molly Borchers joins (W)right On Communications, Inc. as Senior Account Executive drawing on her considerable industry experience to lead the agency’s growing energy and technology sector accounts. “Molly speaks her clients’ language and is able to translate their often complex stories so that they can be effectively communicated to others. She brings more than just […]