Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Posted by on May 29, 2014 in Graphic Design, Social Media
Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands

Everyone seems to have an opinion on the future of Google+.  A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The headlines read: “Google+ Is Walking Dead.” “Is Google+ Really Walking Dead?” “Google+ Isn’t Dead. It’s Just In A Coma And On Life Support.” “Google+ Isn’t […]

Ideas Worth Spreading: 5 TED Talks to Inspire Your Work & Stir Curiosity

Posted by on Apr 29, 2014 in Uncategorized

It’s no secret that I love TED Talks. When I’m facing a tough challenge at work or need inspiration, they’re a fantastic resource. I even listen to them in the car on the way to work or on long runs. Here are a few favorites: Simon Sinek: Start With Why This TED talk not only […]

Social Media and Media Relations: Like PR’s Peanut Butter and Jelly

Posted by on Apr 22, 2014 in Social Media

How many times did you check your favorite social media channels today? I’m willing to bet it’s definitely more than one, and if you’re anything like the average person, it’s probably more around 14 – and that’s just Facebook. Even if you haven’t reached the point of constant connection, social media is a big part […]

Five Tips for Creating a Visual Brand

Posted by on Mar 26, 2014 in Graphic Design

Visuals only hold the value that we give them. With no context, a shape is just a shape. Though it may serve many purposes in many forms, from complex geometry and math to the rich history of a 200-year-old brand, a shape on its own won’t tell your audience a story. Suppose we took a […]

Pay for Play: Will Facebook Get in Trouble?

Posted by on Mar 11, 2014 in Social Media

The concept of pay for play isn’t new. Rather, it’s age old, or perhaps the oldest profession in some respects. But as Facebook further monetizes its platform, it’s falling down a new slippery slope. Months ago, Facebook implemented the capability for pages to gain Likes by paying for page promotion. The theory goes that the […]

What Makes PR Nearly as Stressful as the Battlefield?

Posted by on Feb 10, 2014 in Public Relations
What Makes PR Nearly as Stressful as the Battlefield?

What’s nearly as scary as battling a wall of flames, navigating your way around IEDs in a warzone or crash-landing a plane on the Hudson River? Apparently, it’s being grilled by an irate newspaper editor, explaining to a client why their competitor is on the front page and not them or organizing a press conference […]