Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands
Everyone seems to have an opinion on the future of Google+. A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The headlines read: “Google+ Is Walking Dead.” “Is Google+ Really Walking Dead?” “Google+ Isn’t Dead. It’s Just In A Coma And On Life Support.” “Google+ Isn’t […]
Ideas Worth Spreading: 5 TED Talks to Inspire Your Work & Stir Curiosity
It’s no secret that I love TED Talks. When I’m facing a tough challenge at work or need inspiration, they’re a fantastic resource. I even listen to them in the car on the way to work or on long runs. Here are a few favorites: Simon Sinek: Start With Why This TED talk not only […]
Five Tips for Creating a Visual Brand
Visuals only hold the value that we give them. With no context, a shape is just a shape. Though it may serve many purposes in many forms, from complex geometry and math to the rich history of a 200-year-old brand, a shape on its own won’t tell your audience a story. Suppose we took a […]
What Makes PR Nearly as Stressful as the Battlefield?
What’s nearly as scary as battling a wall of flames, navigating your way around IEDs in a warzone or crash-landing a plane on the Hudson River? Apparently, it’s being grilled by an irate newspaper editor, explaining to a client why their competitor is on the front page and not them or organizing a press conference […]