The Next Big Social Media Platform
In a recent discussion about opportunities to engage a lackadaisical customer base, a client asked, “What are the kids using these days?” Regarding social media, it’s something we hear often. Sometimes the question is “what’s the next Facebook,” or, “are people still getting information from (insert name of platform),” but at the heart of the […]
When Bros Pin: How Men Use One of the Web’s Favorite Social Networks
At first glance, it’s obvious why Pinterest is a beloved pastime of the women of the world. You can’t scroll through more than a few pins without seeing tasty baked goods, cute animals, fashion, hair, nails, art projects… you get the idea. I admit that my friends and I have begun multiple conversations with, “guess […]
5 Social Media Lessons from my Green Tea Party Protest
Here’s what I learned trying to bring back Good Earth Green Tea Lemongrass after my favorite tea was discontinued. I discovered Good Earth Green Tea Lemongrass a few years ago and became hooked on its soothing, subtle flavor. All other green teas were too bitter or tasted like grass. Good Earth Green Tea Lemongrass became […]
(W)right On Communications Promotes Erica Schlesinger to Communications Strategist
(W)right On Communications has promoted Erica Schlesinger to Communications Strategist after only six months at the agency. In her new role, Erica will direct and execute communications and public relations efforts for the agency’s clients, focusing most heavily on the hospitality and lifestyle industries. “Erica’s passion and enthusiasm for her client’s success is truly contagious […]
Don’t Delete Your Google+ Profiles Just Yet: The Network Still Provides Benefits for Brands
Everyone seems to have an opinion on the future of Google+. A quick Google search of “Google+ is dead” nets several articles debating the future of the social network. The headlines read: “Google+ Is Walking Dead.” “Is Google+ Really Walking Dead?” “Google+ Isn’t Dead. It’s Just In A Coma And On Life Support.” “Google+ Isn’t […]