TED Archives - (W)right On Communications

It’s no secret that I love TED Talks. When I’m facing a tough challenge at work or need inspiration, they’re a fantastic resource. I even listen to them in the car on the way to work or on long runs. Here are a few favorites:

Simon Sinek: Start With Why

This TED talk not only changed the way I approach PR and marketing campaigns, but it changed the way I approach life. In this talk, Sinek unveils a simple but powerful model for how leaders inspire action, starting with the question “Why?”

Arianna Huffington: How to Succeed? Get More Sleep

In a world where most people are overworked, overstressed and under-rested – and wear it as badge of honor – Arianna Huffington’s mantra is refreshing. Huffington shares a small idea that can awaken much bigger ones: the power of a good night’s sleep. She believes we can sleep our way to increased productivity and happiness — and smarter decision-making. This is a short talk – only four minutes long and well worth your time.

Seth Godin: How to Get Your Ideas to Spread

This talk is 11 years old but is every bit as relevant today as it was back then. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Madeline Albright: On Being a Woman and a Diplomat

“There is a special place in hell for women who don’t help women”

Former US Secretary of State Madeleine Albright talks bluntly about politics and diplomacy, making the case that women’s issues deserve a place at the center of foreign policy. Far from being a “soft” issue, she says, women’s issues are often the very hardest ones, dealing directly with life and death.

Olivia Fox Cabane: Build Your Personal Charisma

OK, OK – this one isn’t a TED talk. But it’s close! This talk helped me learn a lot about active listening, eye contact, warmth, body language and presence. Olivia Fox Cabine teaches us that charisma isn’t purely innate or magical. Instead, it can be something that one cultivates.