media briefing

Communication Changes, Constantly

At (W)right On, we pride ourselves on being at the forefront of good communication practices. Had the agency been around in the 50’s - 90’s, things would have been easier – there was stability and relative predictability. There were also far fewer communication channels (e.g. in TV, radio and print), journalistic work wasn’t executed at…

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How to Handle Crisis Communications

How to Handle Crisis Communications

If you’re at the center of a crisis when one hits, like it did April 15 when two bombs killed and maimed spectators and participants at the Boston Marathon, make this your mantra: Communicate early. Communicate often. And communicate accurately. Communicating early, when facts are still coming in and very little can be confirmed or…

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