Our Work
Case Studies
Look below for examples of the passion and creativity that drive our expert team every day.
Revving Up PR for Electric Fleet Innovations
(W)right On launched Southern California’s first fleet of electric school buses to decrease diesel emissions and promote grid reliability.
Stunt Helps Mini Stand Out at Motor Show
MINI needed to differentiate itself from the hundreds of other auto brands on display at the Sydney International Motor Show. The campaign generated over 40 million media impressions, 200 immediate…
Love in the Time of COVID
(W)right On shared the sweet story of a married couple receiving vaccinations together on Valentine’s Day to secure coverage across the entire Bay Area and increase brand awareness.
Higher Education PR & Marketing
(W)right On Communications implemented a series of higher education PR and marketing changes for Extended Learning at California State University San Marcos to measurably improve outcomes and boost student enrollment.
Achieving Tourism Results through Human Interest
After years of confusion, our team helped the San Diego Tourism Marketing District clarify its vital role in the community and show residents the importance of tourism.
Overwhelming Demand for City Sustainability Toolkit
We created and launched La Mesa’s DIY Energy Saving and Sustainability Toolkit program. So popular with residents, the City needed a waiting list.
Award-winning B2B Product Launch
When EVS asked our team to help it shake up the supply chain market with its mobe3™ software, we answered the call with 34 pieces of earned coverage and more.
Community Engagement to Support Agritourism
In 2017, land development threatened Oceanside’s rich agricultural heritage. City leaders enlisted our team to show residents and visitors the value of agritourism.
Utah Media for California Beach Town
When Oceanside asked us to draw Salt Lake vacationers to its beaches, it sure wasn’t expecting a viewership of almost a million, but that’s exactly what the City got.
PR for Inspired Senior Living Provider
WESTliving wanted greater brand awareness from senior living public relations. Our campaign earned WESTliving a potential audience of 91 million.
Positive Rebrand for Orange County Health Center
AIDS Services Foundation needed a new image to reflect its evolving role in its community. The provider asked our team to tell its story with compassion and grace.
Approaching 10,000 Leads for Tenaya Lodge
Yosemite’s Tenaya Lodge needed to raise awareness about its new outdoor activities and luxury cabins. Our campaign secured Tenaya nearly 10,000 leads and much more.
1500% Media Growth for Global B2B Brand
Zodiac Pool Systems needed to differentiate itself to make a bigger splash in the pool industry. We earned Zodiac space through massive media and social media growth.
Community Support for Real Estate Developer
After a century of building San Diego, real estate developer H.G. Fenton Company called on our team to keep its tenants, employees and communities flourishing.
Inspiring Sustainability through Smart City Storytelling
Chula Vista asked for our help inspiring middle schoolers to be environmentally conscious. We provided a visual and educational wonder to wow kids of all ages.
Measurable PR Results for the City of Encinitas
When Encinitas asked for community outreach support, we gave the city a community partner, with a comprehensive communications plan and lower PR costs on top.
Measurable Media Results for Craft Brewing PR
When developer H.G. Fenton Company needed a savvy brand image to pair with its new craft brewing facility, we delivered it–along with a keg-load of media mentions.
Comprehensive Rebranding Campaign for Nonprofit
Corporate Directors Forum, a leadership development nonprofit, asked us to refresh and modernize its image. We responded with a full website and brand redesign.
Positive Reception for a Controversial Memoir
Years after she worked for disgraced San Diego mayor Bob Filner, attorney Lee Burdick asked our term to help her share her perspective in a new memoir.
Winning Weekday Stays for Desert Resort & Spa
La Casa del Zorro Spa & Resort had trouble attracting weekday guests. We created a weekday spa package that doubled del Zorro’s spa revenue over four months.
Award-Winning Influencer Relations Campaign
Delaware North’s media familiarization event needed increased exposure, and we gave it to them with a first-ever, award-winning influencer campaign.
Evolving Results for Innovative Tech Company
When Evolve Controls looked to rebrand itself as a software developer, we leveraged the company’s already-excellent reputation into 32 million media impressions.
Community Engagement Success for Nonprofit
Encinitas’s E3 Cluster, a group of local nonprofits, needed community support for its traffic calming plan. We won E3 support from residents and city leaders alike.
Driving a Record Year for National Parks
We seized the opportunity when our client partner Delaware North took over concessions at King’s Canyon, uniting the brand’s ventures to put heads in beds.
Award-Winning Campaign for Oro Imperial Tequila
When Oro Imperial prepared to launch its new sipping tequila, it was unsure of how to stand out from the crowd. We helped the brand craft an award-winning identity.
Monumental Media Results for City Hospital
Over more than a decade of support, our team has helped Tri-City Medical Center tell its story of community involvement and excellent patient outcomes.
National Media Exposure for Special Event
The Queen Mary’s “Shipwreck” event was classic—too classic. When its leaders asked us for some fresh PR paint, we delivered almost 300 million media impressions.
Whimsical Rebrand for Family Dental Practice
Affiliated Dental Specialists asked for a brand image that aligned with its promise of personal care. Our team spread a wide net and delivered a comprehensive rebrand.
Award-Winning Employee Communication Program
Daymon Interactions, the brand behind Costco’s displays, asked for help inspiring its employees. We met the call with our award-winning “Demo the Demo” campaign.
Successful Community Outreach for Non-Profit
Our Greater Vision San Diego needed to engage the community on upcoming changes. We revolutionized the nonprofit's outreach with high-quality media coverage.