Evolve Controls had innovated a new category of hospitality technology: the Room Operations Center, or ROC.
The “central nervous system” of a hotel room, the ROC elevated guests’ experiences by allowing them to manage their room from one central location. It also included software and sensors to reduce hotel brands’ energy and operation costs.
When Evolve decided to shift away from pure device sales and pursue a reputation as a software company, it called on our decades of experience in hospitality and technology for a comprehensive PR campaign.
Through a six-month hospitality and technology PR program, our team established credibility for Evolve, helped brand its ROC system as a desirable platform and positioned its key executives as thought leaders.
We secured over 32 million impressions for Evolve through national tech & trade publications, including Wired Magazine, Skift, Hotel Magazine, Hotel Business Magazine, eHotelier, Lodging Magazine and CBS Philly.
We also supported Evolve Controls during its announcement of a new CEO and other organizational changes.