Civic Engagement Initiative

(W)right On headed public relations for this multidimensional process launched by The San Diego Foundation and its funding partners

The Opportunity

“Our Greater San Diego Vision” was a civic engagement process consisting of three phases: public opinion surveys, task forces and an online public selection process. The ultimate goal of these vehicles was to gather information from tens of thousands of residents for future planning efforts surrounding regional growth, anticipated trends and driving the economy to achieve quality of life for future generations.

 The Solution

(W)right On secured consistent and high-profile regional media coverage from print to online to broadcast including Spanish-language outlets and publications serving community and industry associations. The highlight of the media campaign was the project’s launch press conference with 100 community leaders from Ken Blanchard to Mayor Jerry Sanders in attendance. WOC produced a Speaker’s Bureau manual and coached media and community spokespeople to support this unprecedented level of community engagement. With the combined yield of surveys to gauge San Diegans’ opinions on infrastructure, task forces on each topic and a public choosing process; The San Diego Foundation was able to understand public opinion on current circumstances and desired future improvements.

The Results

  • Nearly 300 community partners signed up to support the initiative and engage their constituents in the public participation process
  • More than 50 speakers gave over 150 presentations during the campaign
  • WOC coordinated a press conference, managing 60 school children and 100 community leaders in attendance
  • Results from media outreach and partnership efforts yielded 55.5 million media impressions