Meet the Team: Keely – Design and Multimedia Specialist

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To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Design and Multimedia Specialist, Keely Smith.

Keely brings an eye for design to the (W)right On team. Her experience stretches from web to print media, designing for local businesses, schools, and corporate structures. Keely seeks to create art that motivates the audience to see and experience the world in fresh and exhilarating ways. As an artist and innovator, she engages various mediums including graphic design, sculpture, illustration, dance and music. With a passion for expression she strives to build relationships around fostering creativity and collaboration. Keely has a Bachelor of Arts with an emphasis in Graphic Design from San Diego State University.

What would you be doing if you weren’t at your current job?

My dream job would be to work as a travel journalist with my own travel show (the female Anthony Bourdain). There’s nothing better than being paid to explore the world!

What’s one word you would use to describe yourself?

Eclectic.

Fill in the blank. “If you really knew me, you’d know ____”My worst fears.

What super power would you like to have? The ability to change into any person or animal.

What would a “perfect” day look like to you?

Sleeping in, have a tasty brunch somewhere, spend time with friends/family, go for a nice walk or bike ride, end the day with a good movie and a glass of wine.

What’s the most important lesson you’ve learned in the past year?

I’m not defined by my failures or misfortunes.

Best vacation you’ve had?irelandI went to Ireland for 2 weeks after I graduated college. Some of the most joyful and sarcastic people I’ve ever met!

What’s your most embarrassing moment at work?

After a trip to the ladies room, I was that girl who walked down the hall with my dress tucked into my underwear. Needless to say things got a little “cheeky”.

Favorite quote?

“I want people to be afraid of how much they love me.” – Michael Scott

“Injustice anywhere is a threat to justice everywhere.” – Martin Luther King Jr.

If Hollywood made a movie about your life, who would be cast as you?

Jennifer Lawrence – she is crazy talented and has a great sense of humor.Drew Barrymore – because people say I look like her

What’s your drink of choice?

A whiskey-ginger or a glass of cabernet sauvignon.

If you were stuck on an island and could only choose 5 CDs, what would they be?

The Civil Wars – Barton Hallow

Stevie Ray Vaughan – Double Trouble

Ben Howard – Every Kingdom

Banks – Goddess

No Doubt – Tragic Kingdom

Fill in the blank. “People would be surprised if they knew____” That I am part Hispanic even though I’m pretty much translucent.

What’s your biggest pet peeve?

When you go out of your way for someone on the road and they don’t give you the courtesy wave, you know what I’m talking about.

What tv show/movie is your guilty pleasure?

Oh man, let’s just say I watch most of the HBO, Starz, masterpiece, and Showtime series. Some of my favorites: GOT, Girls, Homeland, Outlander, Penny Dreadful, and of course Downton Abbey.coffee

What’s one thing you can’t live without?

There are 2 things I can’t live without…coffee and cheese.

Favorite line from a movie?

“You accept the love you think you deserve.” – The Perks of Being a Wallflower

Do you have an office nickname?

What is it? Yes, K Slizzle.

What’s the best/worst gift you have ever received?

Worst – a small tea light candle… just one.

Best – when I was a teen, my mom took me and 2 friends to see my favorite musical Oklahoma.

What do you like to do in your free time?

Spend time with friends and family.

12 Signs PR Agency Life Isn’t for You

By Julie Wright

1. Month end is just another day to you.

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2. You’re happiest doing one thing at a time.

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3. You don’t read the by-lines as closely as the articles.

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4. You don’t measure your life in 5 minute increments.

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5. You come up with song hooks instead of news hooks in the shower.

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6. Your only sense of urgency is when the barista takes too long with your latte.

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7. You had to Google KPI.

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8. You think the work day is 9 to 5.

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9. You wouldn’t describe yourself as a people person.

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10. You follow the Kardashians more closely than Facebook’s algorithm changes.

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11. You fall asleep Sunday nights with no thought to the client projects waiting for you Monday morning.

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12. You fall asleep Sunday night.

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Meet the Team: Grant – CEO & Managing Partner

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To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Managing Partner & CEO, Grant Wright.

Grant joined (W)right On full-time in 2004. As CEO, Grant provides oversight and senior-level communications and business counsel for the agency’s clients while also overseeing agency management and administration. He has over 20 years of senior management experience leading external affairs and business development for major American and Canadian corporations and their subsidiaries. With extensive skills in all aspects of communications including media, regulatory, governmental, community outreach and labor relations; he has also led major infrastructure project development, M&A due diligence and implementation management, marketing and brand development efforts and strategic and business plan development for Fortune 500 companies as well as small to mid-level growth ventures.

What would you be doing if you weren’t at your current job?

I would be traveling more with family; experiencing other cultures.

What’s one word you would use to describe yourself?

Optimistic.

Fill in the blank. “If you really knew me, you’d know_____”

I’m only as good as the great people around me in my life.

What super power would you like to have?

Flight/Teleportation

What would a “perfect” day look like to you?

Light breakfast; workout; read/nap; beach walk and oceanfront drinks/dinner; great live performance.

What’s the most important lesson you’ve learned in the past year?

Patience.

pura-taman-ayun-209533_640 Best vacation you’ve had?

 Indonesia with Julie.

 What’s your most embarrassing  moment at work?

 Locking myself out of my room at a 5-star hotel in my underwear when I was sick.

Favorite quote?

Wow. So many. Ok here are two…

“Love all, trust a few, do wrong to none.” – William Shakespeare

“This life is what you make it. No matter what, you’re going to mess up sometimes, it’s the universal truth. So keep your head high, keep your chin up, and most importantly, keep smiling, because life’s a beautiful thing and there’s so much to smile about.” – Marilyn Monroe

If Hollywood made a movie about your life, who would be cast as you?

Someone saying, “Dang, what happened to my acting career?”

What’s your drink of choice?martini-548031_640

It changes, these days a Martini. This phase could be ending soon; excited for the next one! 😉

If you were stuck on an island and could only choose 5 CDs, what would they be?

CD’s? What are they? Love Actually Soundtrack; Elton John Live in Australia; Dark Side of the Moon; Beatles 1; Boston Pops Classical Compilation.

Fill in the blank. “People would be surprised if they knew____”

I like EDM way more than someone my age should.

What’s your biggest pet peeve?

Negativity.

What TV show/movie is your guilty pleasure?

The Voice.

What’s one thing you can’t live without?

Air.

Favorite line from a movie?

Too many, but here are four:

“I love getting up in the morning! I clap my hands and say ‘This, is going to be a great day!”

“Unless you love everybody, you can’t sell anybody.”

“Roll with the punches, tomorrow’s another day.”

“If your heart is empty, your ideas don’t matter.” – Dickey Fox

Do you have an office nickname? What is it?

If I do they haven’t told me!

What’s the best/worst gift you have ever received?

Our two sons with Julie / There is no worst, because every one is well intentioned.

What do you like to do in your free time?

  • Be with family and friends
  • Play racquetball
  • Read
  • Be on the water
  • Travel to new places/experiences

 

Check out a couple blog posts written by Grant here:

In Communications, the Only Constant is Change – Part 2

In Communications, the Only Constant is Change

In Communications, the Constant is Change

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by Grant Wright @grant_wright

At (W)right On, among our Values is to ‘embrace and lead change’. We keep current with and help define new best practices in communications. For example, in 2012 I wrote of smartphones surpassing PC sales for the first time and the rise of the Virtual Web. With consumption occurring from smaller and smaller screens, this has important bearing on how we might design a Client Partners’ website, for example. Jump to the present, and as I just tweeted about Apple selling 34,000 iPhones an hour, 24 hours/day for every day of the most recent quarter, we’re well on the way to a smaller-device world.

A year ago, Molly Borchers predicted six trends headed our way: pay-for-play social media, branded journalism, wearable technology and the Internet of Things, collaborative economy, anticipatory computing and super fan marketers. I’d argue she’s six for six.

So with 2015 well underway, in this first of a two-part post here are my crystal ball thoughts on how things might unfold in 2015.

Facebook ‘Dampening’

FB thumbI almost said ‘decline’ and maybe I should. As I talked about last March, with Facebook’s algorithm now rendering organic views to about 5% of the potential audience, it’s become harder for businesses to find their way onto people’s newsfeeds. For businesses that have, say, 8,000 followers yet only 300 of them interact, it’s much less worthwhile than before to invest the needed resources for good content absent a comprehensive communication strategy. A Facebook spokesperson said, “We’re getting to a place where because more people are sharing more things, the best way to get your stuff seen if you’re a business is to pay for it.” However, I think businesses will pay-for-play of Facebook posts less and less.

This leaves non-business Facebook use, and while Facebook is a behemoth, the next generation seems less enthused about it. In his social media analysis paper, a University of Texas student sums it this way, “Facebook is something we all got into in middle school because it was cool. But now it’s seen as an awkward family dinner party we can’t really leave.”

While it may currently be the most used platform, people aren’t interacting on Facebook at the rate of other social networks. While my evidence borders on spidey sense, I think Facebook may well become a MySpace to an alternative, any alternative.

YouTube ‘Dampening’

With the proliferation of video across other platforms like Facebook that no longer require content to be hosted on Youtube, I believe the site could take a serious hit this year.

As Business Insider notes, In November, Facebook’s share of video posts uploaded directly to Facebook Facebook-Video-Hand-Pressing-Playovertook YouTube’s videos on Facebook for the first time.” The upside of this is that Facebook video views drive more engagement than Youtube, but then more of something that could be on its way to a nothing (as we know it today) for a new generation still gives me pause.

“Social Media Expert” Goes Dodo

My third premonition is that the title, “social media expert” will disappear as the proliferation of platforms makes it increasingly difficult to be an across the board expert. Instead, we’ll begin to see specialist experts as platform use continues to fragment and businesses become even choosier as to which platforms they expend energy. Relating to this, we may also see a resurgence of businesses strengthening their owned online presence including websites and blogs as this remains the only way to truly own one’s audience.

Increased Conversations

As 2015 progresses, brands will continue to move from thinking of social media as one-way flow toward a two-conversationway flow and relationship building opportunity. And for reasons touched on earlier, the framework for this interaction will increasingly necessarily be through paid visibility. I hope when this happens that we see a more organic conversation between brands and their audience. This is beneficial for both parties, although it takes more commitment on the side of the brand to maintain a conversation.

Facebook and YouTube dampening, specialist experts and increased conversations via paid infrastructure are among the things I see in the year to unfold. Stay tuned next week for Part Two of this post in which I see three more potential trends swirling in my ball.