communication

12 Signs PR Agency Life Isn’t for You

12 Signs PR Agency Life Isn’t for You

By Julie Wright 1. Month end is just another day to you.   2. You're happiest doing one thing at a time.   3. You don't read the by-lines as closely as the articles. 4. You don't measure your life in 5 minute increments.   5. You come up with song hooks instead of news…

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Measuring the ROI of Public Relations: Five Experts Weigh In

Measuring the ROI of Public Relations: Five Experts Weigh In

By Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated…

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Why PR is Becoming a Visual Game (and How to Win)

Why PR is Becoming a Visual Game (and How to Win)

Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos? In high school geometry, which was the better textbook? The one that wrote…

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Communication Changes, Constantly

At (W)right On, we pride ourselves on being at the forefront of good communication practices. Had the agency been around in the 50’s - 90’s, things would have been easier – there was stability and relative predictability. There were also far fewer communication channels (e.g. in TV, radio and print), journalistic work wasn’t executed at…

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5 Social Media Lessons from my Green Tea Party Protest

5 Social Media Lessons from my Green Tea Party Protest

Here's what I learned trying to bring back Good Earth Green Tea Lemongrass after my favorite tea was discontinued. I discovered Good Earth Green Tea Lemongrass a few years ago and became hooked on its soothing, subtle flavor. All other green teas were too bitter or tasted like grass. Good Earth Green Tea Lemongrass became…

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Ideas Worth Spreading: 5 TED Talks to Inspire Your Work & Stir Curiosity

It’s no secret that I love This TED talk not only changed the way I approach PR and marketing campaigns, but it changed the way I approach life. In this talk, Sinek unveils a simple but powerful model for how leaders inspire action, starting with the question "Why?" Arianna Huffington: How to Succeed? Get More…

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