Five Tips for Sparking Creativity
By Communications Coordinator, Kara DeMent Twitter: @KaraDeMent_ As a PR professional, it’s critical to be creative. Campaigns can live or die based on an idea. But I have a confession to make: sometimes I struggle with creativity. Creative ideas seem to come naturally for some of my colleagues, so it makes me anxious and nervous when […]
Five Simple Ways to Host a Successful Media Trip
By Erica Schlesinger, Communications Strategist For our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan a group press trip. Also called a familiarization, […]
The Never-Ending Question: What is PR?
By Julie Wright, President Sometimes I wish I were a doctor, police officer or bartender so that when asked what I do for a living, my answer wouldn’t produce that awkward pause followed by, “So what is PR exactly?” A LinkedIn poll found PR Manager to be the seventh most misunderstood position in the workforce. […]
Can you pitch in one sentence?
By Chance Shay, Communications Strategist It seems like we PR and marketing pros are always competing for attention: attention from bloggers and journalists, attention from partners and special interest groups, attention from customers. As attention spans dwindle, the opportunity (i.e. time) to communicate effectively to these groups is dwindling as well. Long gone are the […]
Meet the Team: Shae – Hospitality PR Pro
Since PR is all about relationships, we asked our team a few questions so you can get to know us a little better. We would like to introduce you to our Senior Communications Strategist and hospitality PR pro, Shae Geary. Shae is a seasoned professional with over 17 years experience representing world-class travel and hospitality clients. Formerly PR […]
Dear Journalists, We Can Explain: Things PR Pros Want You to Know
By Erica Schlesinger, Communications Strategist If you’ve been in the media relations game long enough – on either side – you’ve seen many a blog, article, and social media post lamenting the mess-ups of PR professionals. There are different ones here and there, but most tend to center around incessant follow-ups, not understanding beats, mass […]