Hospitality PR 101: How to Nail that TV Interview

By Shae Geary, Senior Communications Strategist Working with local TV stations is a great way to promote hospitality client partners. From special events to staycation specials, hotels and destinations often produce interesting fodder for morning news programs that want to share unique local personalities and fun activities with their viewers. Getting the attention of TV […]
Hospitality PR Pros: Interview, Don’t Pitch, Travel Writers

By Julie Wright, President Twitter: @juliewright What happens when 25 travel media and an equal number of hospitality PR professionals are put in a room together for lunch? First, it gets really loud. Second, if those 25 travel media are from Vancouver and the travel PR pros are from California (including destination marketing professionals from San […]
The Never-Ending Question: What is PR?

By Julie Wright, President Sometimes I wish I were a doctor, police officer or bartender so that when asked what I do for a living, my answer wouldn’t produce that awkward pause followed by, “So what is PR exactly?” A LinkedIn poll found PR Manager to be the seventh most misunderstood position in the workforce. […]