What’s Next: Five Industry Trends for 2017
By Shae Geary- Senior Communications Strategist Industry trends are always a great place to mine for story ideas, especially when working with travel and hospitality clients. Some trends, like Pokemon Go! getaways, are short lived. Others, such as eco-travel, tend to define a whole generation and can change the nature of the industry forever. As […]
Hospitality PR 101: How to Nail that TV Interview
By Shae Geary, Senior Communications Strategist Working with local TV stations is a great way to promote hospitality client partners. From special events to staycation specials, hotels and destinations often produce interesting fodder for morning news programs that want to share unique local personalities and fun activities with their viewers. Getting the attention of TV […]
Hospitality PR Pros: Interview, Don’t Pitch, Travel Writers
By Julie Wright, President Twitter: @juliewright What happens when 25 travel media and an equal number of hospitality PR professionals are put in a room together for lunch? First, it gets really loud. Second, if those 25 travel media are from Vancouver and the travel PR pros are from California (including destination marketing professionals from San […]
Five Tips for Sparking Creativity
By Communications Coordinator, Kara DeMent Twitter: @KaraDeMent_ As a PR professional, it’s critical to be creative. Campaigns can live or die based on an idea. But I have a confession to make: sometimes I struggle with creativity. Creative ideas seem to come naturally for some of my colleagues, so it makes me anxious and nervous when […]
Five Simple Ways to Host a Successful Media Trip
By Erica Schlesinger, Communications Strategist For our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan a group press trip. Also called a familiarization, […]
The Never-Ending Question: What is PR?
By Julie Wright, President Sometimes I wish I were a doctor, police officer or bartender so that when asked what I do for a living, my answer wouldn’t produce that awkward pause followed by, “So what is PR exactly?” A LinkedIn poll found PR Manager to be the seventh most misunderstood position in the workforce. […]