Five Simple Ways to Host a Successful Media Trip By Erica Schlesinger, Communications StrategistFor our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves setting up an individual journalist with a hotel stay, activities and meals on their own, but often, we will plan…
read moreBy Chance Shay, Communications Strategist It seems like we PR and marketing pros are always competing for attention: attention from bloggers and journalists, attention from partners and special interest groups, attention from customers. As attention spans dwindle, the opportunity (i.e. time) to communicate effectively to these groups is dwindling as well. Long gone are the…
read moreBy Erica Schlesinger, Communications Strategist If you’ve been in the media relations game long enough – on either side – you’ve seen Now, don’t get me wrong, journalists – those things are annoying, misguided and a mark of poor (or no) research. So I assure you, I feel you. But I also assure you that for…
read moreFrom Yelp to TripAdvisor and everywhere in between, today’s traveler loves their review sites.
read moreThis month, (W)right On President hospitality public relations team executes spring and fall media fam trips to introduce writers from far and wide to the beauty of these national parks and lodgings like John Muir Lodge in Kings Canyon and rediscovered her "Little Me," Sarah got in touch with her beauty and tranquility she never…
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