Revenue, Respect and Results: Savvy Reputation Management for Hotels

Posted by on Jan 14, 2015 in Hospitality PR, Public Relations, Social Media

From Yelp to TripAdvisor and everywhere in between, today’s traveler loves their review sites. 80% read online reviews before making a booking decision, 79% say they trust online peer commentary as much as word-of-mouth recommendations, and 93% say they consider it influential in where they stay and play. Combine those stats with the fact that […]

Falling for Sequoia & Kings Canyon: (W)right On Rocks Latest Press Trip

Posted by on Oct 28, 2014 in Hospitality PR, Public Relations

This month, (W)right On President Julie Wright and Communications Strategist Erica Schlesinger led a group of six writers on a whirlwind adventure of Sequoia & Kings Canyon National Parks and Yosemite National Park. The media familiarization trip, or “fam,” was our second this year. Along with client partner Delaware North Companies Parks & Resorts, (W)right […]