Meet the Team: Jasmine – Marketing & Communications Coordinator


We’re giving you the inside scoop on the entire WOC team with our “Meet the Team” series. This month, the spotlight is on our new Marketing & Administrative Coordinator, Jasmine Demers.

Jasmine is a known as an outgoing, self-starter with a passion for marketing communication. As the Marketing & Administrative Coordinator, she is responsible for (W)right On’s internal communication efforts as well as the support of client, employee and management needs.

Jasmine received a Bachelor of Arts in Communication from Cal State San Marcos, where she held a position as the Student Affairs Marketing & Promotion Assistant. She played an integral role in developing a new student life program for the university, along with the creation and maintenance of an official CSU website and social media platforms.

She takes pride in being able to connect to an audience and provide content that is engaging, fun and meaningful. Jasmine also has a love for writing and was the Managing Editor for the university newspaper. In her spare time, she enjoys hiking with her husband and dogs, going to the beach, reading, watching movies and traveling.

What would you be doing if you weren’t at your current job?
I wouldn’t be able to sit still. I have always found a way to keep busy and I know I’d be looking for a way to progress in my career.

What’s one word you would use to describe yourself?

Fill in the blank. “If you really knew me, you’d know ____.”
If you really knew me, you’d know that I am a feminist and social justice advocate.

What super power would you like to have?
I would love to have healing powers. I think the world could use a lot less physical and emotional pain.

What would a “perfect” day look like to you?
A perfect day would be being outdoors with my family and dogs, drinking wine, going swimming and playing card/board games.

What’s the most important lesson you’ve learned in the past year?
You are the biggest obstacle standing between yourself and happiness. Self-appreciation is key.

Best vacation you’ve had?
Some of my greatest memories are from trips to Disneyland with my husband. We hope to go again soon!

What’s your most embarrassing moment at work?
There was this time I was working as a pizza delivery driver while in college, and I dropped a pizza on the ground right in front of a customer. I cried in my car before bringing them a new one!

Favorite quote?
“I raise up my voice—not so I can shout, but so that those without a voice can be heard…we cannot succeed when half of us are held back.” ―Malala Yousafzai

If Hollywood made a movie about your life, who would be cast as you?
Chloe Grace Moretz

What’s your drink of choice?
It’s a tie between Moscato or Sangria. Just bring me both!

If you were stuck on an island and could only choose 5 CDs, what would they be?
10,000 Days by Tool, Speak Now by Taylor Swift, 1989 by Taylor Swift, 21 by Adele and Stripped by Christina Aguilera.

Fill in the blank. “People would be surprised if they knew___.”
People would be surprised if they knew that in high school I was the Drum Major of the marching band, the captain of my Academic Decathlon team, and a varsity cheerleader. Like I said before, I like to keep busy.

What’s your biggest pet peeve?
For some reason, it really bothers me when people don’t say bless you. It’s not even a religious thing, it just seems polite I guess!

What tv show/movie is your guilty pleasure?
I’ve watched all seven seasons of Gilmore Girls four times. No Shame.

What’s one thing you can’t live without?
My family!

Favorite line from a movie?
“I fell in love the way you fall asleep; slowly and then all at once.” – The Fault in Our Stars

Do you have an office nickname? What is it?
The consensus so far is either Jazz or Jazzmanian Devil.

What’s the best gift you have ever received?
It’s really hard to choose, but it’s between a necklace that I was given by my husband while he was away at boot camp and a poem that was written for me by my dad after I graduated college.

What do you like to do in your free time?
I really love to hike with my dogs, go to the beach, watch movies and travel!

Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

Twitter's New Buy Button Ready to Shake Up Your World

In today’s digital-loving environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on its way to taking over Black Friday, just about the biggest brick-and-mortar shopping day ever. So e-commerce has the world wrapped around its proverbial finger – but what about s-commerce? Yes, s-commerce, or social media commerce, is A Thing. Platforms like The Fancy (like a purchase-minded Pinterest) are in on the game, and Facebook started sussing out a Buy button in July. But people today move at a rapid-fire pace, and need something to keep up – enter Twitter’s new Buy button.

“We are beginning to test a new way for you to discover and buy products on Twitter,” the company announced last week. “This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere else and act on them right in the Twitter app.” Already tested out by influential retailers, nonprofts and music acts including Burberry, The Nature Conservancy and Pharrell Williams, the “Buy” button works like it sounds – within the Twitter app, users can view a tweet offering a product. If they like what they see, they simply need to tap “Buy Now” to pull up more details, enter shipping and payment info and – done. Although results of the test run haven’t been provided, we at WOC think this will be a game-changer in terms of how brands do business on the Web – and on social media to boot. It’s a streamlined and straightforward way to make a purchase, and it’s intuitive – it speaks to the ever-present need to get things done and get them done fast. Where networks like The Fancy and Facebook encourage browsing, Twitter’s buying feature works just like the platform itself – real-time and easily consumed on the go. This tool is in beta for just the elite members of the Twitterverse for the time being, but it doesn’t mean you can’t plan ahead. Brands with marketable goods and services are wise to start thinking about how they can leverage this for success once it’s available to all. Sure, clothes and music are a great fit for this, but ponder how you can step outside the box and be an early adopter in your industry. For hotels, for example, this feature could act as an excellent sales tool. When new seasonal packages or meetings promotions roll around, tweet them out with the option to buy. Booking directly isn’t supported (yet), but a Twitter follower could easily purchase a voucher and connect with you to arrange their visit. You could take it one step further and create a great first impression, as well as maybe secure a true social media evangelist – when Twitter-sourced fans check in, greet them with a special treat and a note encouraging them to tweet about their stay with a preset hashtag. Nonprofits could use “Buy Now” to sell event tickets and donations by creating buy amounts, then let people buy $5, $10, $20 and so on. Much easier to manage – and more likely to make people feel at ease – than a buy-with-hashtag situation. Or, for agencies or inidviduals touting thought leadership, you could peddle whitepapers and access to webinars reserved just for your loyal Twitter fans. Any brand could build excitement and high-quality followers by releasing regular specials on a certain day, too – people would quickly look forward to “Travel Deal Thursday” or “Webinar Wednesday.” Have you tried out s-commerce, or will you now that it’s becoming so easy? Talk to us about it @wrightoncomm. By Erica Schlesinger, Communications Strategist