Public Relations Measurement With Meaning
We always say, “WOC is different.” That applies to how we measure success, too. For us, it’s not just about what we’re doing, but why we’re doing it – and how it will make a difference to our client partners’ bottom lines.
Public relations measurement requires a focus on outcomes and bottom-line impact, not outputs and busywork. As a sign of our diehard commitment to results, we obtained a PR measurement certification through the International Association for the Measurement and Evaluation of Communications, or AMEC. Using our globally recognized skills, we align with industry best practices to develop communications plans that go beyond the input/output grind and examine what outcomes will really move the needle for each client partner’s unique needs and goals. It’s all about the impacts.
Before beginning any communications program, (W)right On establishes measurable goals that will demonstrate how efforts from PR and social media will work for our client partners and support real results for their businesses. (W)right On and its client partners collaborate on public relations measurement KPIs and tracks progress through a variety of tools and technologies. These efforts ensure campaigns and programs move target audiences through the Communications Funnel from Awareness to Action. All of this leads to a more intentional, strategic approach to planning and measurement – it’s how we like to do things around here, and we think you’ll like it, too.