Top Marketing and Communications Trends for 2014: Part Two

Posted by on Dec 30, 2013 in Public Relations

  Curious about what new marketing and communication trends 2014 will bring? In part one of this post, we identified three key trends for the New Year: social media becoming pay-for-play, branded journalism, and wearable technology and the Internet of Things. Today, we’ll discuss three more trends. Collaborative economy:  Crowd sourcing, crowd funding, crowd storming: Fab, AirBnB, Uber, […]

Hospitality Marketing: Going Mobile in the Digital Age

Posted by on Apr 23, 2013 in Public Relations

Hotel management consultant Robert A. Rauch of R.A. Rauch & Associates recently hosted his second annual Hotel Forecast and Digital Marketing Conference with additional presentation by e-marketer Adam Brownstein. Brownstein is co-founder of buuteeq, a firm that provides a digital marketing system for hotels. Both presentations offered great food for thought for hospitality marketers. In […]

Public Relations is More Than Order Taking

Posted by on Jan 30, 2013 in Public Relations

Recently at a luncheon for hospitality sales and marketing professionals I heard the phrase, “I don’t care if you’re an order taker, be the best order taker you can be.” I suppose the phrase makes sense for a restaurant server, for example, since what typically sets the best servers apart is their ability to upsell: As […]